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Atlas Copco Experience Studio

In early 2023, we produced and installed Atlas Copco's new showroom at their headquarters in Sickla. The commission came from Cecilia Hahn and Per Malmqvist and covered a complete technical solution alongside all interior design and furniture for the space.

The technical solution includes a large curved LED screen and around ten smaller displays, all controlled via a Watchout media server. The lighting system features approximately 50 individually controlled DALI ceiling spotlights, recessed lighting in furniture and display units, and over 200 m of RGB LED strip. All technology is operated from a single touch panel – one button press switches lighting scene and screen content between presentation and product demo modes.

Alongside the technology, we produced all the interior design in the room: custom display stations for Atlas Copco's products, a framing wall around the LED screen, and a custom-built conference table with integrated conference technology.

Project photos

Högupplöst kurvad LED-skärm i Atlas Copco Experience Studio, Sickla Stockholm RGB LED-list runt kurvad LED-skärm, Atlas Copco showroom Sickla Specialbyggt konferensbord med integrerad konferensteknik, Atlas Copco Experience Studio RGB LED-list infälld under konferensbord, Atlas Copco showroom Stockholm Konferensbord med 10 barstolar i Atlas Copco Experience Studio Sickla Specialbyggt kök med matchande väggpaneler, Atlas Copco showroom Sickla Sidovy av specialbyggt showroom-kök med integrerad LED-belysning, Atlas Copco Färgmatchade koppar på kökshylla med inbyggd LED-belysning, Atlas Copco showroom Bultvägg med 1 600 bakbelysta rörliga bultar i entrén, Atlas Copco Experience Studio Tredimensionell världskarta med fakta om Atlas Copcos globala verksamhet, showroom Sickla Utställningsdel med specialbyggda displaymöbler för Atlas Copco-produkter, showroom Sickla Närbild på produktdisplay med inbyggd belysning, Atlas Copco Experience Studio Stockholm

Our delivery

For this project we delivered:

  • Sound

    A discreet speaker system, wireless microphones and audio mixing for the entire room. Read more about sound

  • Light

    Ceiling lighting with over 50 individually controlled DALI fixtures, recessed lighting in all display furniture, and over 200 m of RGB LED strip. All lighting connected and programmed via an Avolites Titan Mobile lighting desk. Read more about light

  • Video & LED

    A large high-resolution curved LED wall for the presentation area, plus a second high-resolution LED wall mounted at the entrance to welcome guests. Around ten 60-inch screens were also installed throughout the space. All visual technology is controlled by a Watchout media server triggered via a Companion touch panel. Read more about video & led

  • Carpentry

    All interior design and furniture in the room was produced and installed by the carpentry department. The delivery included wall panels with a custom-designed mounting system and brackets for Atlas Copco products, a custom-built kitchen, a custom-built conference table, display furniture tailored to Atlas Copco's products, and a bolt wall with 1,600 backlit bolts at the entrance. Read more about carpentry

  • Print

    Wall vinyl wraps, flat prints on MDF panels, floor vinyl wraps, light boxes and acrylic signs. Read more about print

  • Project Management

    Planning, preparation and on-site delivery were coordinated by project manager Andreas Bonnevier. Read more about project management

Project photos

High-resolution curved LED wall in Atlas Copco Experience Studio, Sickla Stockholm
The curved LED wall in the presentation area – high-resolution and controlled via a Watchout media server.
RGB LED strip framing curved LED wall, Atlas Copco showroom Sickla
RGB LED strip around the LED wall creates a glow effect that reinforces the room's visual identity.
Custom-built conference table with integrated conference technology, Atlas Copco Experience Studio
Custom-designed conference table with integrated conference technology – built by EDGE's carpentry department.
RGB LED strip recessed beneath conference table, Atlas Copco showroom Stockholm
RGB LED strip under the conference table creates a floor glow that ties together the room's lighting scheme.
Conference table with 10 bar stools in Atlas Copco Experience Studio Sickla
The conference table with 10 bar stools – the room can be used for both meetings and product demonstrations.
Custom-built kitchen with matching wall panels, Atlas Copco showroom Sickla
Custom-built kitchen using the same wall panelling as the rest of the room – integrated into the overall design.
Side view of custom showroom kitchen with integrated LED shelving, Atlas Copco
Side view of the kitchen area – LED lighting integrated into the shelving.
Colour-matched cups on kitchen shelf with integrated LED lighting, Atlas Copco showroom
Detail from the kitchen shelf – colour-matched cups with integrated LED lighting.
Bolt wall with 1,600 backlit moving bolts at entrance, Atlas Copco Experience Studio
At the entrance, a bolt wall with 1,600 backlit bolts that move in patterns as visitors walk past.
Three-dimensional world map showing Atlas Copco global operations, showroom Sickla
Custom-built 3D map visualising Atlas Copco's presence and operations around the world.
Exhibition area with custom display furniture for Atlas Copco products, showroom Sickla
The exhibition area with custom-designed display furniture for Atlas Copco's product range.
Close-up of product display unit with integrated lighting, Atlas Copco Experience Studio Stockholm
Close-up of one of the display units with integrated lighting and product mounting brackets.