EDGE Design & Technology

Activation

For us, an activation usually means that you want to highlight a brand during a competition, festival or similar. It could be a sponsor who wants to build a pop-up shop at a competition they are sponsoring, a beverage supplier who wants to build a bar at a festival area or some form of framing of an event with a sender's brand.

We build activations for indoor and outdoor contexts, pop-up shops and premises for various purposes as well as bars of various kinds. We also frame festival and competition areas and have extensive experience in various challenges when it comes to weather, wind and safety.

Our activation project managers help you realize your visions and assist in the dialogue with organizers, festival generals, property managers and others who may be involved in a brand activation.

Our activation services

These are the departments that are usually involved when we do activations:

Sound technology

The sound department supplies sound technology and personnel for brand activations. It can be speaker systems that play background music or sound systems for speeches, but it can also be larger speaker systems for DJs and live music in connection with your activation.

Lighting technology

Most activations need some form of lighting. It can be lighting signs and banners or functional lighting inside pop-up environments and stands. The lighting department delivers the right fixtures for the right occasion and we have extensive experience when it comes to lighting in connection with different types of activations.

Video technology

Video technology for activations can mean a variety of things. It can be anything from a couple of tablets in a stand where the guest can use your company's app to a large LED screen for outdoor use that shows sponsor messages and live cameras. The image department has screens of various types for both indoor and outdoor environments, image mixers, media servers, camera solutions and much more.

Decor & Furniture

For activations, we usually deliver decor in the form of furniture such as bars, counters, sofas, armchairs and tables. We also have small decorations that our set designers use to create different types of environments and feelings. These can be candle holders, pillows and plants in your brand's colors or a rustic environment that conveys the feeling of a winter wonderland when launching a new snowmobile.

Carpentry

The Carpentry department builds many types of solutions for activations. They build walls, floors and ceilings for outdoor activations, portals for competition and festival areas, bars, trolleys and various types of special products such as large logos and modules.

Print

When doing a brand activation, it is often extra important that the brand is properly visible. The print department delivers prints in the form of full foils, cut-out foil logos, prints on plexiglass, metal and wood, banners, banners and much more. Our experienced print technicians have good knowledge of which material is best suited for different occasions and weather conditions. That experience and knowledge will help you find the right solution for your particular project.

Project management

Edge project managers have extensive experience in different types of brand activations in different environments. Our project managers coordinate the delivery from all our departments and ensure that your vision is communicated and realized within the agreed budget. Our project managers also assist in the dialogue with other parties who may be involved in an activation such as sponsor managers, festival generals and property managers.

Visualization

Our visualization department produces scaled and dimensioned drawings for your activation so that you and the Edge project manager get a good idea of the end result well in advance before the first truck leaves our warehouse.

We can also produce almost photorealistic 3D renderings of our solutions that really give a sense of what the end result will be. This is a very good tool when decisions about solutions and budgets are to be made in several instances.

Graphic Production

Our graphics department produces graphics for both digital media and for print for brand activations. They are experts in which file formats and resolutions are best suited for different applications and help you convert graphics from existing brand guides and brand guidelines to the current project.

We build activations that are both visible and audible