Svenska

Internal digital launch – Dustin in Benelux

During the Covid pandemic, digital events took on a whole new importance. Digital solutions became central to our offer and we began working extensively with digital platforms. We quickly became strong advocates for the Swedish platform Twebcast and established a close collaboration with them.

What drew us to Twebcast was the ability to create content and solutions tailored to each client, and to programme new functions in the platform that genuinely elevated the experience.

Dustin, a client for whom we had delivered a number of physical events over the years, was quick to push the boundaries of what could be achieved digitally. During the pandemic we produced several digital events with them, the last of which was the internal launch of Dustin Benelux.

The solution was a virtual trade fair where visitors could navigate freely through a 3D environment and explore Dustin's five focus areas.

Project photos

Överblick av virtuellt 3D-mässområde med fem fokusområden, Dustin Benelux lansering Twebcast Virtuell 3D-mässmonter med interaktiva ytor, Dustin Benelux Twebcast Virtuell 3D-mässmonter sedd framifrån med branded innehåll, Dustin Benelux Twebcast Virtuell 3D-mässmonter med inbäddad livestream, Dustin Benelux Twebcast Virtuell 3D-mässmonter med produktinformation och interaktivitet, Dustin Benelux Twebcast Virtuell 3D-mässmonter i Twebcast, Dustin Benelux lansering pandemin

Our delivery

For this project we delivered:

Project photos

Overview of virtual 3D exhibition area with five focus areas, Dustin Benelux launch Twebcast
Overview of the virtual exhibition floor – Dustin's five focus areas represented as five stands in different colours.
Virtual 3D exhibition stand with interactive surfaces, Dustin Benelux Twebcast
Close-up of one of the virtual stands – animated interactive surfaces where visitors could explore Dustin's focus area.
Virtual 3D exhibition stand seen from the front with branded content, Dustin Benelux Twebcast
A stand seen from the front – a branded 3D environment with embedded content visitors could click through.
Virtual 3D exhibition stand with embedded live stream, Dustin Benelux Twebcast
A stand with an embedded live stream – the technology allowed both presentation and live interaction directly within the 3D environment.
Virtual 3D exhibition stand with product information panels and interactivity, Dustin Benelux Twebcast
A stand with interactive product information panels – visitors navigated and consumed content at their own pace.
Virtual 3D exhibition stand in Twebcast, Dustin Benelux launch pandemic
The fifth focus area – each stand was modelled and rendered by EDGE's graphics department within the Twebcast platform.