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ATEA National Team Camp 2021

When we were asked to help Minnesota Communication deliver ATEA's kickoff at Bosön, the challenge was clear: how do you create something truly impressive in a tent for 1,500 people? The solution needed to work as a seated conference during the day, then transform into a concert stage for Eclipse, Kaliffa and Molly Sandén, followed by a nightclub in the evening.

The answer was a massive Layher stage with plywood fronts and custom matting. On it, we built three large high-resolution LED walls – the main screen at 14x4 m and the side screens at 6x4 m each. The entire stage was framed by 4 m high walls of semi-transparent mesh fabric with integrated rows of Martin VDO Sceptron fixtures. Completing the setup: a lighting rig with around forty moving fixtures and a PA system dimensioned for both conference and live concert use.

Project photos

Sittande konferens för 1 500 personer i tält med LED-väggar, ATEA Landslagsläger Bosön Tre högupplösta LED-väggar 14x4m och 6x3,5m i tältevent, ATEA kickoff Bosön Layher-scen med plywoodfronter och Martin VDO Sceptron-inramning, tältevent Bosön Eclipse live på företagsevent, ATEA kickoff Bosön 2021 Eclipse med ATEAs marknadschef på scen, företagsevent Bosön Kaliffa live på företagsevent med LED-vägg och scenljus, ATEA kickoff Bosön Molly Sandén live på företagsevent med rörliga ljus och LED-vägg, ATEA Bosön 2021 DJ med VJ-visuals på LED-väggar, nattklubb efter företagsevent Bosön Krankamera för liveeventproduktion i tält, ATEA kickoff Bosön dB Technologies VIO Line-Array PA-system för tältevent med 1 500 gäster, Bosön

Our delivery

For this project we delivered:

  • Sound

    Sound system, audio mixing, wireless microphones for speeches and conference use, and full technical production for the evening's artists: Eclipse, Kaliffa and Molly Sandén. Read more about sound

  • Light

    The stage was framed with 130 m of Martin VDO Sceptron tubes and approximately 50 moving fixtures from Martin and Robe. Ambient lighting was delivered using approximately 50 P5 fixtures from SGM. Read more about light

  • Video & LED

    Three high-resolution LED walls – the centre screen at 14x4 m and the side screens at 6x3.5 m each. The video department also delivered a complete video mixing station and a camera production with Steadicam, studio cameras and a crane. Read more about video & led

  • Decor & Set Design

    The stage was framed with semi-transparent mesh fabric, and the stage deck of over 200 sq m was carpeted. For the evening's entertainment, roller podiums were provided for fast transitions between artists. Read more about decor & set design

  • Carpentry

    The Layher stage deck front was clad in plywood, with plywood panels also mounted beneath the LED walls for a clean, consistent finish. Read more about carpentry

  • Project Management

    Planning, preparation and on-site delivery were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Seated conference for 1,500 people in tent with LED walls, ATEA National Team Camp Bosön
ATEA's marketing manager welcomes the audience at the conference opening – LED walls in full operation behind the stage.
Three high-resolution LED walls 14x4m and 6x3.5m in tent event, ATEA kickoff Bosön
The video solution: three LED walls – the centre screen at 14x4 m and the sides at 6x3.5 m each for camera support.
Layher stage with plywood fronts and Martin VDO Sceptron framing, tent event Bosön
The LED walls tied together with horizontal rows of Martin VDO Sceptron fixtures.
Eclipse live at corporate event, ATEA kickoff Bosön 2021
Rock band Eclipse performing as one of the evening's live acts.
Eclipse with ATEA's marketing manager on stage, corporate event Bosön
Eclipse frontman together with ATEA's marketing manager on stage.
Kaliffa live at corporate event with LED wall and stage lighting, ATEA kickoff Bosön
Kaliffa on stage in front of the 14 m wide LED wall – one of three live acts on the evening programme.
Molly Sandén live at corporate event with moving lights and LED wall, ATEA Bosön 2021
Molly Sandén performing with the full lighting rig and moving fixtures in action.
DJ with VJ visuals on LED walls, nightclub after corporate event Bosön
The tent converted into a nightclub – DJ with VJ visuals running across the LED walls.
Crane camera for live event production in tent, ATEA kickoff Bosön
Camera production including crane, Steadicam and manned studio cameras.
dB Technologies VIO Line-Array PA system for tent event with 1,500 guests, Bosön
PA system dimensioned for speeches, conference use and live concerts in the same space.