Svenska

Stands for Carlsberg, Staropramen, Eriksberg, Guinness and others

In spring 2015, we were commissioned by our client Perfect Noise (later A Skillfull Crowd) to take over the production of Carlsberg's brand presence at the Stockholm Beer and Whisky Festival and the Beer & Whisky Fair in Gothenburg. The brief also covered installations at the Visby Beer Festival and Uppsala Beer & Whisky.

Since 2015 we have produced numerous stands and activations for brands including Carlsberg, Staropramen, Guinness, Eriksberg, NCB (Nya Carnegie Bryggeriet) and Brooklyn Breweries – all in close collaboration with Perfect Noise / A Skillfull Crowd.

Project photos

Specialbyggd Eriksberg mässmonter med tak och frigolit-logga, Stockholm Beer and Whisky Festival Närbild på Eriksberg mässmonter med bardisk och dekorbelysning, öl- och whiskymässa Eriksberg mässmonter i anpassad layout för ny mässyta, öl- och whiskymässa Specialbyggd Guinness bardisk i kromlackerad finish, Stockholm Beer and Whisky Festival Guinness bardisk återanvänd i ny monter med furudetalj, öl- och whiskymässa Staropramen och Nya Carnegiebryggeriet montrar sida vid sida, Stockholm Beer and Whisky Festival Staropramen monter med specialbyggd bar och skjutdörrar i gammal stil, öl- och whiskymässa Staropramen monter med modulär bardisk i L-form, öl- och whiskymässa NCB Nya Carnegiebryggeriet mässmonter med inglasad mini-bryggeri, öl- och whiskymässa Brooklyn Breweries mässmonter med inglasad mini-bryggeri sedd från baksidan, Stockholm Beer and Whisky Festival NCB monter med mörkt betsat trä och skifferfärgad bakvägg som griffeltavla, Stockholm Beer and Whisky Festival Brooklyn Breweries monter med lastpallar som bakgrund och modulär OSB-bardisk, öl- och whiskymässa Interaktivt ölhjul som snurrande ölspel, Brooklyn Breweries mässmonter Carlsberg Öleria samlingsmonter för flera varumärken, öl- och whiskymässa

Our delivery

For this project we delivered:

  • Sound

    Varied by stand, but typically included speakers and wireless microphones for happenings and activations within the stands. Read more about sound

  • Light

    Lighting for all stands including rigging and decorative elements – from pendant hat lights and festoon strings to recessed spotlights in microbrewery setups. Read more about light

  • Video & LED

    Screen solutions for menus, competitions and activations within the stands. Read more about video & led

  • Carpentry

    Walls, ceiling structures, custom furniture, interiors and bar counters – both modular series reused across multiple fairs and unique builds for specific stands. Read more about carpentry

  • Print

    Vinyl wraps, menus printed on various materials and cut-out logos – from simple acrylic signs to several-metre-wide lacquered foam board logos on acrylic carriers. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Custom-built Eriksberg exhibition stand with roof structure and foam board logo, Stockholm Beer and Whisky Festival
Custom-built Eriksberg stand with a roof structure and cut-out foam board logos on acrylic carriers mounted overhead.
Close-up of Eriksberg exhibition stand with bar counter and decorative lighting, beer and whisky fair
Close-up of an Eriksberg stand with a custom-built bar counter and festoon string lighting.
Eriksberg exhibition stand adapted for a new floor plan, beer and whisky fair
Another Eriksberg stand – the same components reused but adapted to a different floor plan at a new fair.
Custom-built Guinness bar counter in chrome-effect lacquer finish, Stockholm Beer and Whisky Festival
Custom-built bar counter for Guinness in a chrome-effect lacquer finish – dark and robust, in keeping with the brand's identity.
Guinness bar counter reused in new stand with pine trim detail, beer and whisky fair
The same bar counter reused in a new stand configuration – this time with a pine trim above the counter in place of the classic black.
Staropramen and Nya Carnegiebryggeriet stands side by side, Stockholm Beer and Whisky Festival
Multiple Carlsberg brands on the same exhibition floor – Staropramen on the left and Nya Carnegiebryggeriet on the right.
Staropramen stand with custom bar and vintage sliding doors, beer and whisky fair
Staropramen stand with a custom bar in the foreground and vintage-style sliding doors at the rear – a space-efficient solution for dense fair environments.
Staropramen stand with modular L-shaped bar counter system, beer and whisky fair
A Staropramen stand featuring the modular bar counter series we developed – straight sections and corners that could be assembled into many different configurations.
NCB Nya Carnegiebryggeriet stand with glass-enclosed mini-brewery, beer and whisky fair
Stand for NCB / Nya Carnegiebryggeriet featuring their popular glass-enclosed mini-brewery as part of the visitor experience.
Brooklyn Breweries stand with glass-enclosed mini-brewery seen from the rear, Stockholm Beer and Whisky Festival
The same stand viewed from the other side – the glass-enclosed mini-brewery is clearly visible.
NCB stand with dark stained wood and slate-coloured chalkboard back wall, Stockholm Beer and Whisky Festival
NCB stand in a different style – dark stained wood and a slate-coloured back wall used as a chalkboard for menus and messaging.
Brooklyn Breweries stand with pallet wall backdrop and modular OSB bar counter, beer and whisky fair
Brooklyn Breweries stand with lacquered pallets as the backdrop and a modular OSB bar in the foreground – a series that could be built in many configurations.
Interactive spinning beer wheel activation in Brooklyn Breweries stand, beer and whisky fair
The Beer Wheel – a spinning wheel like a raffle drum where the bartender hit a button and guests were served whatever beer the arrow landed on. A challenge to engineer with heavy, varied bottle sizes!
Carlsberg Oleria multi-brand shared exhibition stand, beer and whisky fair
Carlsberg's "Oleria" concept – a shared stand for brands that couldn't fill their own space, bringing multiple labels together under one coherent design.