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Stands for Carlsberg, Staropramen, Eriksberg, Guinness and others.

In the spring of 2015, we were commissioned by our client Perfect Noise (later A Skillfull Crowd) to take over the production of Carlsberg's various brands' presence at the Stockholm Beer and Whisky Festival and En Öl & Whisky Mässa in Gothenburg. In addition to the installations at these two fairs, the assignment also included installations at the Visby Beer Festival and Uppsala Beer & Whisky.

Since 2015, we have produced numerous stands and activations for brands such as Carlsberg, Staropramen, Guinness, Eriksberg, NCB (Nya Carnegie Bryggeriet), Brooklyn Breweries and others. All in close collaboration with our friends at Perfect Noise / A Skillfull Crowd.
Photos from the event
Eriksberg exhibition stand at Stockholm Beer and Whiskey festival Eriksberg exhibition stand at the beer & whiskey fair Eriksberg exhibition stand at the beer & whisky fair Guinness stand at Stockholm Beer and Whisky festival Guinness stand at the beer & whisky fair Staropramen exhibition stand at Stockholm Beer and Whisky festival Staropramen exhibition stand at the beer & whiskey fair Staropramen exhibition stand at the beer & whisky fair NCB exhibition stand at the beer & whisky fair Brooklyn Breweries booth at Stockholm Beer and Whisky festival NCB exhibition stand at Stockholm Beer and Whisky festival Brooklyn Breweries booth at the beer & whiskey fair Brooklyn Breweries booth at the beer & whiskey fair Carlsberg exhibition stand at the beer & whisky fair

Our delivery

To this project we delivered:
SoundThe sound department usually didn't have huge deliveries for Carlsberg's various stand concepts, but it definitely happened that we delivered the occasional speaker and wireless microphone to various happenings in the stands.
Visit our sound department
LightThe lighting department was involved and delivered lighting for all the stands as well as rigging and decorative lighting in the stands. Everything from hat lights to funfair lights and recessed spotlights in microbreweries.
Visit our light department
VideoThe Video department delivered various screen solutions for menus, competitions and happenings in the stands.
Visit our video department
CarpentryThe carpentry department had the largest share of our deliveries to these stands. The carpentry department built walls, ceiling structures, custom-built furniture, interiors and a variety of different bar counters. Both entire modular series and unique productions for a specific stand.
Visit our carpentry department
PrintThe print department was always there, delivering foiling and menus printed on various materials. Print also delivered a lot of cut-out logos in various materials. Everything from fairly simple and small acrylic signs to several meter wide varnished Styrofoam logos mounted on plexiglass carriers.
Visit our print department
Project ManagementPrior to delivery and once on site, the delivery and construction were coordinated by our project manager Mikael "Snobben" Jonasson.
Visit our project management department

More Photos

Eriksberg exhibition stand at Stockholm Beer and Whiskey festival
Custom-built trade show booth for Eriksberg with a roof and cut-out logos in Styrofoam on plexiglass supports mounted on the roof.
Eriksberg exhibition stand at the beer & whiskey fair
Close-up of an Eriksberg stand with
Eriksberg exhibition stand at the beer & whisky fair
Ytterligare en Eriksbergsmonter. Ofta fick ett befintligt monterkoncept anpassas till nya förutsättningar när man återanvände samma monterdelar vid flera mässor.
Guinness stand at Stockholm Beer and Whisky festival
Custom-built bar counter for Guinness in lacquered whale chrome
Guinness stand at the beer & whisky fair
The same bar counter for Guinness reused in a new stand. This time with a pine border above the bar counter instead of the classic black.
Staropramen exhibition stand at Stockholm Beer and Whisky festival
We often established several of Carlsberg's brands next to each other on the same exhibition space. Here is one such example where we see Staropramen on the left and Nya Carnegiebryggeriet on the right.
Staropramen exhibition stand at the beer & whiskey fair
Close-up of a Staropramen with a custom-built bar in the foreground and old-style sliding doors in the background. Sliding doors are very smart in trade show booths as you often have to be space-efficient!
Staropramen exhibition stand at the beer & whisky fair
Another Staropramen with a slightly larger bar counter. For Staropramen we developed a modular bar counter series with straight sections and corners that could be built together in many different shapes.
NCB exhibition stand at the beer & whisky fair
Booth for NCB / Nya Carnegiebryggeriet with their highly appreciated
Brooklyn Breweries booth at Stockholm Beer and Whisky festival
The same stand from the other side where you can see our small glass-enclosed mini-brewery.
NCB exhibition stand at Stockholm Beer and Whisky festival
NCB Booth in a different style. This time with dark stained wood and a back wall in slate color that functions as
Brooklyn Breweries booth at the beer & whiskey fair
Booth for Brooklyn Breweries with a background of laminated pallets and an OSB bar counter in the foreground. This OSB bar series was also modular and could be built together in many different ways.
Brooklyn Breweries booth at the beer & whiskey fair
Close-up of the Beer Wheel. The wheel worked like a classic chocolate wheel where the bartender pressed a button and then the wheel stopped when the guest said to. When the wheel stopped spinning, the beer that the arrow pointed to was served. It was a challenge to make it work with the rather heavy and different sized bottles!
Carlsberg exhibition stand at the beer & whisky fair
For all the brands that couldn't quite fill their own stand, Carlsberg created the concept

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE