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It all started with Snapchat at Guldägget

In connection with the work on Guldägget 2022 at Stockholm Waterfront, we were also asked by our friends at Eventum to design and produce a lounge for the gala's main sponsor, Snapchat.

The solution was a 150 sq m lounge with specially produced furniture, a demo station for Snapchat's AR functions and an integrated ice cream parlor.

The furniture, modules and concept that were designed and built for this activation have since been reused in different configurations for other events. A great solution that is both very sustainable and provides a high recognition factor for the brand. Smart!
Photos from the event
Custom-built exhibition stand and lounge for Snapchat for business in venue M1 at Stockholm Waterfront Trade fair stand in venue M1 at Stockholm Waterfront Custom-made furniture and interior design for trade fairs and expos Snapchat lounge for event in M1 on the waterfront Custom-made display furniture for trade fairs and expos Ice cream serving in a trade show booth Ice cream serving in a trade show booth with branded cups Modular bar system for Snapchat for business Snapchat entre portal ghost entrance Floor foiling for Snapchat event at United Spaces in Stockholm Display furniture with built-in screen at Snapchat event at United Spaces in Stockholm Snapchat event at United Spaces in Stockholm Snap Forward - Snapchat event at the Fotografiska Museum in Stockholm EDGE delivers technology for events at the photographic museum Custom-built decor for Snapchat Event at Fotografiska Muséet Custom-built decor for Snapchat Event at Fotografiska Muséet Snapchat for business event at Villa Dagmar with large LED screen

Our delivery

To this project we delivered:
SoundAlthough the audio department is not always an obvious part of a lounge or booth solution, it is definitely a main ingredient when it comes to conferences. For example, when we delivered a solution for the Snap Forward event at the Fotografiska Muséet, the audio department delivered speaker systems, wireless microphones and audio mixing.
Visit our sound department
LightThe lighting department is usually involved in Snapchat projects. This can involve ambient lighting, built-in lighting in custom-built furniture, or lighting for conferences, parties, and social gatherings.
Visit our light department
VideoThe Video department is almost always present at Snapchat activations with screens for the various modules. When it comes to presentations and conferences, the video department is there with screen solutions, presentation technology and technical staff.
Visit our video department
DecorThe decor department is stepping up where Snapchat doesn't already have its own decoration solutions. This could include carpeting, stage decks, draperies and furnishings.
Visit our decor department
CarpentryThe carpentry department produces all custom-built Snapchat furniture and modules and is then out in the field building and tearing down the various events.
Visit our carpentry department
PrintThe printing department puts the finishing touch on furniture and events with printed logos and floor foils.
Visit our print department
Project ManagementPrior to delivery and once on site, the delivery and construction were coordinated by our project manager Mikael "Snobben" Jonasson.
Visit our project management department

More Photos

Custom-built exhibition stand and lounge for Snapchat for business in venue M1 at Stockholm Waterfront
Snapchat lounge at Stockholm Waterfront in connection with the Golden Egg 2022. A set of furniture was produced for this event that was then reused at other events.
Trade fair stand in venue M1 at Stockholm Waterfront
The lounge from the front.
Custom-made furniture and interior design for trade fairs and expos
Above the booth hung a custom-built Snapchat Ghost with built-in lighting.
Snapchat lounge for event in M1 on the waterfront
Above the booth hung a custom-built Snapchat Ghost with built-in lighting.
Custom-made display furniture for trade fairs and expos
Combination of physical decor and digital elements.
Ice cream serving in a trade show booth
One of the custom-built bar counters that was produced.
Ice cream serving in a trade show booth with branded cups
In the lounge at Guldägget, ice cream was served in the booth.
Modular bar system for Snapchat for business
Here, parts of the lounge at Guldägget are being reused at an event in Copenhagen. Sustainable!
Snapchat entre portal ghost entrance
For the event in Copenhagen, a portal based on the Snapchat logo was also produced.
Combination of new and old decor elements, all in the same style and Snapchat manner.
Floor foiling for Snapchat event at United Spaces in Stockholm
Snapchat event with floor foiling and reused standing tables from previous events.
Display furniture with built-in screen at Snapchat event at United Spaces in Stockholm
Custom-built furniture and floor coverings.
Snapchat event at United Spaces in Stockholm
Snapchat yellow trellises with ivy and Astera Titan Tubes.
Snap Forward - Snapchat event at the Fotografiska Museum in Stockholm
Snapchat event at the Fotografiska Museet with a specially built stage with integrated handicap ramp.
EDGE delivers technology for events at the photographic museum
The stage from the right side. In the foreground are our Italian designer chairs, of which we have over 200 in the decor department.
Custom-built decor for Snapchat Event at Fotografiska Muséet
Reuse Snapchat standing desks from the lounge at Guldägget.
Custom-built decor for Snapchat Event at Fotografiska Muséet
Snapchat Event at the Fotografiska Muséet with a custom-built tiled stove with built-in screen with AR functions.
Snapchat for business event at Villa Dagmar with large LED screen
Snapchat event at Villa Dagmar with stage, LED screen and custom-built trellises with ivy and Astera tubes.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE