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It all started with Snapchat at Guldägget

In connection with the work on Guldägget 2022 at Stockholm Waterfront, we were also asked by our friends at Eventum to design and produce a lounge for the gala's main sponsor, Snapchat.

The solution was a 150 sq m lounge with specially produced furniture, a demo station for Snapchat's AR functions and an integrated ice cream parlor.

The furniture, modules and concept that were designed and built for this activation have since been reused in different configurations for other events. A great solution that is both very sustainable and provides a high recognition factor for the brand. Smart!
Photos from the event

Our delivery

To this project we delivered:

More Photos

Snapchat lounge in M1 at Stockholm Waterfront in connection with Guldägget 2022
Snapchat lounge at Stockholm Waterfront in connection with Guldägget 2022. The furniture produced for this event has since been reused at other events.
Snapchat lounge seen from the front in M1 at Stockholm Waterfront, Guldägget 2022
The lounge from the front.
Custom-built Snapchat Ghost with built-in lighting above the stand, Guldägget 2022 Waterfront
Above the stand hung a custom-built Snapchat Ghost with built-in lighting.
Corner of Snapchat lounge with custom-produced furniture, M1 Waterfront Guldägget 2022
The lounge corner with custom-produced furniture that has since been reused at several other events.
Custom display furniture combining physical decor and digital elements, Snapchat Waterfront
Combination of physical decor and digital elements.
Custom-built ice cream bar counter in Snapchat lounge, Guldägget 2022 Stockholm Waterfront
One of the custom-built bar counters produced for the ice cream bar.
Ice cream served in branded cups in Snapchat lounge, Guldägget 2022 Stockholm Waterfront
Ice cream served in branded cups in the Guldägget lounge.
Reused parts of Snapchat lounge at event in Copenhagen
Parts of the Guldägget lounge reused at an event in Copenhagen.
Entrance portal shaped as the Snapchat logo, event in Copenhagen
For the Copenhagen event, an entrance portal based on the Snapchat logo was also produced.
Snapchat exhibition stand combining new and reused decor elements in Snapchat style
Combination of new and reused decor elements, all in the same style and Snapchat manner.
Floor vinyl wrap and reused standing tables at Snapchat event, United Spaces Stockholm
Snapchat event with floor vinyl wrap and reused standing tables from previous events.
Display furniture with built-in screen and floor vinyl wrap, Snapchat event United Spaces Stockholm
Custom display furniture with built-in screen and floor vinyl wrap.
Snapchat yellow trellises with ivy and Astera Titan Tubes, United Spaces Stockholm
Snapchat yellow trellises with ivy and Astera Titan Tubes.
Snap Forward at Fotografiska Museet with custom stage and accessibility ramp
Snap Forward at Fotografiska Museet with a custom-built stage and integrated accessibility ramp.
Stage from the right side with Italian designer chairs in foreground, Snap Forward Fotografiska Museet
The stage from the right side, with Italian designer chairs from our decor department in the foreground.
Reused Snapchat standing tables from the Guldägget lounge, Snap Forward Fotografiska Museet
Reused Snapchat standing tables from the Guldägget lounge.
Custom-built tiled stove with built-in screen and AR functions, Snap Forward Fotografiska Museet
Custom-built tiled stove with built-in screen and AR functions at Snap Forward, Fotografiska Museet.
Stage with LED screen and trellises with ivy and Astera Titan Tubes, Snapchat Villa Dagmar
Snapchat event at Villa Dagmar with stage, LED screen and custom-built trellises with ivy and Astera Titan Tubes.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE