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Staropramen at Nordea Masters 2016

In connection with our turnkey delivery to Nordea at Nordea Masters 2016 at Bro Hof Golf Club, we also received a fairly advanced side project from our client Perfect Noise / A Skillfull Crowd. We were to build a brand activation for Carlsberg and their brand Staropramen.

The solution was a massive bar installation out on the golf course that all visitors passed as they moved down towards the 18th hole. The bar stood on a 150 sq m layher stand that we started by laying decking on. Then we built a sloping truss box that had a duct plastic roof and a cladding in wooden panels to give the impression that it was solid wooden beams that held up the roof.

Inside the bar, we built a back wall with recessed storage behind sliding doors. Then a 12m long U-shaped bar counter was built from our modular bar counter series that we had specially manufactured for Staropramen for a previous event.

In addition to the bar and the back wall, the area was filled with more custom-built furniture and paraphernalia.

Photos from the event
Truss box clad in wood panels to resemble solid beams, Staropramen popup bar Nordea Masters Bro Hof Custom-built modular bar counter inside Staropramen popup bar, Nordea Masters Bro Hof Staropramen logos mounted on truss box legs, Nordea Masters Bro Hof Modular bar counter with back wall and built-in storage, Staropramen popup bar Nordea Masters Custom-built decorative elements in Staropramen style, popup bar Nordea Masters Bro Hof Smaller Staropramen bar installations on stands and outside clubhouse, Nordea Masters Bro Hof Construction of truss box before cladding, Staropramen popup bar Nordea Masters Bro Hof

Our delivery

To this project we delivered:
LightThe lighting department delivered a 15x6m truss box with custom-built parts for a sloping roof.
Visit our light department
CarpentryThe carpentry department built the wooden truss cladding, the kanaplast ceiling above the bar, and built the entire back wall structure and the bar counter. In addition to the construction of the large bar, they also delivered three smaller bar installations outside the stands and outside the clubhouse.
Visit our carpentry department
PrintThe print department delivered printed menus for all bar installations as well as cut-out Staropramen logos.
Visit our print department
Project ManagementPrior to delivery and once on site, the delivery and construction were coordinated by our project manager Mikael "Snobben" Jonasson.
Visit our project management department

More Photos

Truss box clad in wood panels to resemble solid beams, Staropramen popup bar Nordea Masters Bro Hof
The truss box was clad in wood panels to give the impression of solid wooden beams.
Custom-built modular bar counter inside Staropramen popup bar, Nordea Masters Bro Hof
Inside the bar, our custom-built modular bar series originally produced for Staropramen.
Staropramen logos mounted on truss box legs, Nordea Masters Bro Hof
Staropramen logos mounted on the legs of the truss box.
Modular bar counter with back wall and built-in storage, Staropramen popup bar Nordea Masters
Behind the bar, a back wall with built-in storage behind sliding doors.
Custom-built decorative elements in Staropramen style, popup bar Nordea Masters Bro Hof
Custom-built decorative elements in the Staropramen style.
Smaller Staropramen bar installations on stands and outside clubhouse, Nordea Masters Bro Hof
In addition to the main bar, three smaller Staropramen installations – two on separate stands and one outside the clubhouse at Bro Hof.
Construction of truss box before cladding, Staropramen popup bar Nordea Masters Bro Hof
Construction of the truss box before the wooden panel cladding was applied.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE