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Staropramen at Nordea Masters 2016

In connection with our turnkey delivery to Nordea at Nordea Masters 2016 at Bro Hof Golf Club, we also received a fairly advanced side project from our client Perfect Noise / A Skillfull Crowd. We were to build a brand activation for Carlsberg and their brand Staropramen.

The solution was a massive bar installation out on the golf course that all visitors passed as they moved down towards the 18th hole. The bar stood on a 150 sq m layher stand that we started by laying decking on. Then we built a sloping truss box that had a duct plastic roof and a cladding in wooden panels to give the impression that it was solid wooden beams that held up the roof.

Inside the bar, we built a back wall with recessed storage behind sliding doors. Then a 12m long U-shaped bar counter was built from our modular bar counter series that we had specially manufactured for Staropramen for a previous event.

In addition to the bar and the back wall, the area was filled with more custom-built furniture and paraphernalia.

Photos from the event

Our delivery

To this project we delivered:

More Photos

Staropramen pop-up bar at Nordea Masters at Bro hof golf club
The truss box was clad in wood panels to give the impression of solid wooden beams.
Custom-built outdoor bar for Staropramen at sporting events
Inside the bar was our custom-built modular bar series, specially designed for Staropramen.
Staropramen popup activation
Staropramen logos were mounted on the legs.
Custom-built bar series for outdoor events
Behind the bar was a back wall with a built-in warning.
Custom-built decor for Staropramen popup activation
Custom-built decorative elements in the Staropramen style.
Custom-built bar counter for golf competition
In addition to the large bar, we built three smaller installations with Staropramen bars. Two on each stand and a third just outside the clubhouse at Bro Hof.
Truss box for outdoor events
Construction of the truss box which was then lined.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE