Svenska

Executive conference and launch of a new name

ÅF PÖYRY Leadership Summit at Quality Hotel™ Strawberry Arena

Towards the end of 2019, we were brought in by our client PS Occasion to design and deliver a full production for ÅF PÖYRY's Leadership Summit – an event that also marked the official launch of the company's new name, AFRY. The event was held in Strawberry Fields at Quality Hotel™ Strawberry Arena in Solna.

The main stage featured a wide video panorama surrounded by moving light fixtures. Along the long sides of the room, we rigged two additional projection screens, each framed by Martin VDO Sceptron luminaires.

In the centre of the room and at the entrance, we hung curved trusses with wire curtains, illuminated by LED bars and with the client's logo projected onto them from moving heads.

At the back of the room, we built a large lounge featuring a custom-fabricated wall where each guest mounted a personal wooden tile – name engraved on one side, a section of AFRY's new logo on the other – which together formed the complete logo. An activation that doubled as a permanent installation.

Project photos

AFRY Leadership Summit eventscen i Strawberry Fields, Quality Hotel™ Strawberry Arena Solna Panoramisk projektionsduk med Martin movingheads, chefskonferens AFRY Gäster i Strawberry Fields inför AFRY Leadership Summit, Quality Hotel™ Strawberry Arena Projektionsduk med stödskärm och Martin VDO Sceptron-armaturer, AFRY event Trådgardiner med gobo-projektion och LED-belysning, entré Strawberry Fields Branded eventlounge i S45, Strawberry Fields Quality Hotel™ Strawberry Arena 150 handvikta pappersflygplan som eventdekor, AFRY Leadership Summit Interaktivt träpussel som bildar AFRY-loggan, specialproducerat av EDGE snickeri Närbild på komplett träpussel med AFRY-loggan, eventaktivering Specialbyggd läktare med gobo-belysning i eventlounge, Quality Hotel™ Strawberry Arena Närbild på läktare i eventlounge, AFRY chefskonferens Solna Scenljusdesign för underhållning, AFRY event med David Eldh Le Hype Martin Rush MH6 och MH7 movingheads på eventscen, Quality Hotel™ Strawberry Arena

Video from the project

Our delivery

For this project we delivered:

  • Sound

    A dB Technologies VIO Line-Array system configured for both conference and entertainment use, a mixing station, wireless microphones and headsets, and a full audio setup for artist David Eldh / Le Hype. Read more about sound

  • Light

    Stage lighting with Martin Rush MH6 and MH7 moving heads, front light with Martin MAC III, decorative Martin VDO Sceptron fixtures flanking the stage, ambient lighting throughout the venue, lighting for the activation area, and rigging for all departments. Read more about light

  • Video & LED

    A projected panoramic screen as the main display surface, plus two supporting screens on either side of the stage. The video department also provided a camera setup and a media server system to run content and video material. Read more about video & led

  • Decor & Set Design

    A large stage built on stage platforms with needle-felt carpet and stage furniture. On the opposite side, an activation area with branded lounges. The decor department also built room dividers from wire curtains and hand-folded over 150 paper airplanes installed as decorative elements throughout the venue. Read more about decor & set design

  • Carpentry

    A custom-built interactive puzzle wall where each participant contributed a personal wooden tile – name engraved on one side, a section of AFRY's new logo on the other – to collectively assemble the full logo on a wall-mounted installation. Read more about carpentry

  • Print

    Branding for the activation area including vinyl foiling, printing on wood and board printing. Read more about print

  • Project Management

    Planning, preparation and on-site delivery were coordinated by project manager Andreas Bonnevier. Read more about project management

Project photos

AFRY Leadership Summit event stage in Strawberry Fields, Quality Hotel™ Strawberry Arena Solna
Venue ready for guests – panoramic stage with moving heads and ambient lighting throughout
Panoramic projection screen with Martin moving heads, AFRY executive conference
Main stage with panoramic projection screen framed by Martin moving head fixtures.
Guests taking their seats at AFRY Leadership Summit, Strawberry Fields Solna
Guests arriving before the conference – the venue fully rigged with stage, video and decor.
Projection screen with support display and Martin VDO Sceptron fixtures, AFRY event
Main display and support screen with Martin VDO Sceptron luminaires as a design element on either side.
Wire curtains with gobo projection and LED lighting, entrance Strawberry Fields
Entrance with wire curtains hung from curved trusses, lit by LED bars and with the client's logo projected from a moving head.
Branded event lounge in S45, Strawberry Fields Quality Hotel™ Strawberry Arena
The lounge in S45 at the rear of Strawberry Fields – branded and furnished by EDGE's decor team.
150 hand-folded paper airplanes as event decor installation, AFRY Leadership Summit
The decor team hand-folded over 150 paper airplanes, strung on lines throughout the venue.
Interactive wooden puzzle forming the AFRY logo, custom-built by EDGE carpentry
Each participant mounted a personal wooden tile to collectively build AFRY's new logo on the wall.
Close-up of completed wooden tile logo puzzle, AFRY brand launch activation
The completed puzzle – each tile carries the participant's name engraved on the reverse.
Custom-built tiered seating with gobo lighting in event lounge, Quality Hotel™ Strawberry Arena
Tiered seating in the lounge with a canopy illuminated from below with colour and gobos.
Close-up of tiered seating structure in event lounge, AFRY conference Solna
Detail of the tiered seating construction in the lounge area.
Stage lighting design for entertainment, AFRY event with David Eldh Le Hype
Stage in evening mode – lit and rigged for David Eldh / Le Hype.
Martin Rush MH6 and MH7 moving heads on event stage, Quality Hotel™ Strawberry Arena
Stage lighting with Martin Rush MH6 and MH7 – used for both conference lighting and show mode.