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ÅF PÖYRY Leadership Summit at Quality Hotel Strawberry Arena

Towards the end of 2019, we were entrusted by our client PS Occasion to help when ÅF PÖYRY held its Leadership Summit and in connection with it launched its new name AFRY. The event was held in the venue Strawberry Fields at Quality Hotel Strawberry Arena in Solna and our assignment consisted of designing and delivering a complete solution with design and technology.

The solution was a main stage with a large video panorama surrounded by moving light. On the long sides around the stage, we rigged two more video screens that were framed with Martin's VDO Sceptron.

In the middle of the room and at the entrance, we rigged round trusses with wire curtains that we illuminated with LED ramps and projected gobos onto.

In the back of the room, we built a large lounge that included a large, carved wall where each guest could mount their own personal wooden tray that then together formed AFRY's new logo.
Photos from the event

Our delivery

To this project we delivered:

More Photos

Event in Strawberry Fields at Quality Hotel Strawberry Arena
Everything ready for the guests in Strawberry Fields
Panoramic projection screen
The stage with a panoramic projection screen framed by moving heads.
Corporate events in Strawberry Fields
Guests get ready to take their seats before the conference starts.
Video solution for conferences
The main display area and a supporting screen to the right. Next to the supporting screens were Martin Sceptron luminaires as part of the design.
Wire curtains with ambient light and gobos
The entrance to Strawberry Fields with wire curtains hanging from curved wires. The curtains are then illuminated with LED bars and onto them we project a custom-made gobo with the customer's logo from a moving head.
Event lounge in Strawberry Fields
Lounge in S45 located at the rear of Strawberry Fields.
Paper airplanes as part of the event decor
The decoration department folded over 150 paper airplanes that were mounted on lines throughout the venue.
AFRY logo puzzle
The carpentry workshop produced a massive puzzle where each participant had to put a personal puzzle piece to create the new logo.
Puzzle pieces forming a company logo
Close-up of the puzzle, complete with all pieces.
Grandstand for guests in event lounge
Grandstand with a roof that is illuminated from below with color and gobos.
Grandstand for guests in event lounge
Close-up of the bleachers in the lounge.
Lighting design for events
The stage in the evening performance! Prepared for David Eldh and Le Hype.
Moving fixtures on stage
Stage lighting with Martin Rush MH6 and Rush MH7.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE