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Carlsberg at Weekend Festival

When the Finnish house festival Weekend Festival came to Stockholm in the summer of 2016, we were commissioned by Perfect Noise to help activate several Carlsberg brands at the festival site.

The assignment consisted of framing/branding a 130m tent and bars for Carlsberg and a 30m tent and bars for Smirnoff Ice. In addition to the bars, a 300m2 lounge area for Corona was also to be established and a smaller lounge for Somersby.
Photos from the event
Beach party lounge and bar Beach party lounge and bar made of pallets Corona Pop-up bar Corona Pop-up bar Carlsberg branding and menus for festival tents Smirnoff ICE branding and menus for festival tents

Our delivery

To this project we delivered:
LightThe lighting department supplied sign lighting to 130m Carlsberg bars and 30m Smirnoff Ice bars. Functional and ambient lighting was supplied to the Somersby and Corona lounges.
Visit our light department
CarpentryThe joinery installed our own system for bar framing that creates a 70cm high border above the tent opening, perfect for mounting awnings. 150m OSB boards were installed as hard fronts for the bars, also perfect for mounting awnings. The joinery also built the massive Corona lounge based on pallets.
Visit our carpentry department
PrintThe print department delivered over 300m of vepa for bar frames and bar fronts. The print department also delivered around 70 printed discs with menus and several cut-out logos.
Visit our print department
Project ManagementBefore and once on site, the delivery and construction were coordinated by our project manager Mikael "Snobben" Jonasson.
Visit our project management department

More Photos

Beach party lounge and bar
Custom-built bar and lounge area for Corona based on pallets.
Beach party lounge and bar made of pallets
Custom-built bar and lounge area for Corona based on pallets.
Corona Pop-up bar
Custom-built bar and lounge area for Corona based on pallets.
Corona Pop-up bar
Custom-built bar and lounge area for Corona based on pallets.
Carlsberg branding and menus for festival tents
Bar framing with frame system for lintels, branded bar fronts and menus in front of tent poles for Carlsberg.
Smirnoff ICE branding and menus for festival tents
Bar framing with frame system for lintels, branded bar fronts and menus in front of tent poles for Smirnoff Ice.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE