Svenska

Carlsberg at Weekend Festival

When the Finnish house music festival Weekend Festival came to Stockholm in summer 2016, we were commissioned by Perfect Noise to activate several Carlsberg brands across the festival site.

The brief covered framing and branding of 130 m of tents and bars for Carlsberg and 30 m for Smirnoff Ice. In addition, a 300 sq m lounge area for Corona was built and a smaller lounge for Somersby.

Project photos

Corona beach bar och loungeområde i lastpallskonstruktion, Weekend Festival Stockholm Corona popup bar byggd av lastpallar med branding, Weekend Festival Stockholm 2016 Sidovy av Corona lastpallsbar med vepa och belysning, Weekend Festival Utskuren Corona-logotyp i trä monterad på lastpallskonstruktion, Weekend Festival Carlsberg barinramning med överliggare, brandade barfronter och menyer, Weekend Festival tält Smirnoff Ice barinramning med överliggare och brandade barfronter, Weekend Festival tält

Our delivery

For this project we delivered:

  • Light

    Signage lighting for 130 m of Carlsberg bars and 30 m of Smirnoff Ice bars. Functional and ambient lighting for the Somersby and Corona lounges. Read more about light

  • Carpentry

    Installed our own bar framing system creating a 70 cm header panel above each tent opening – ideal for printed banners. 150 m of OSB panels were installed as hard bar fronts, also suitable for banner mounting. The carpentry team also built the large Corona lounge using pallets as the structural base. Read more about carpentry

  • Print

    Over 300 m of printed banners for bar frames and bar fronts, approximately 70 printed menu boards, and cut-out logos in various materials. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Corona beach bar and lounge area in pallet construction, Weekend Festival Stockholm
Overview of the Corona lounge – 300 sq m of lounge space and a custom-built bar, the entire structure based on pallets.
Corona pop-up bar built from pallets with branding, Weekend Festival Stockholm 2016
The front of the Corona bar – pallets as the structural frame with branded banners on OSB front panels.
Side view of Corona pallet bar with banners and lighting, Weekend Festival
Side view of the Corona bar – the pallet structure with lighting and branded banners in context.
Cut-out Corona logo in wood mounted on pallet structure, Weekend Festival
Cut-out Corona logo in wood mounted directly on the pallet structure as part of the bar's identity.
Carlsberg bar framing with header panel system, branded bar fronts and menus, Weekend Festival tent
Carlsberg bar framing with our header panel frame system, branded OSB bar fronts and menu boards in front of the tent poles.
Smirnoff Ice bar framing with header panels and branded bar fronts, Weekend Festival tent
Smirnoff Ice bar framing using the same system as Carlsberg – header panels, branded bar fronts and menu boards in front of the tent poles.