Activation
An activation for us usually means a brand wants to be seen and heard at a competition, festival or similar occasion. It could be a sponsor building a pop-up shop at an event they sponsor, a drinks supplier constructing a bar at a festival site, or a branded framing of an event area with a single sender's identity.We build activations for indoor and outdoor contexts, pop-up shops, bars and branded premises of all kinds. We also frame festival and competition areas and have extensive experience of the challenges that come with weather, wind and safety in exposed outdoor environments.
EDGE's project managers for activations help you realise your vision and manage the dialogue with organisers, festival directors, venue owners and other parties involved in a brand activation.
Our activation services
These are the departments typically involved when we deliver activations:SERVICES
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SoundPA systems, microphones and mixing – from discreet background music to full systems for DJs and live artists.
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LightingIllumination of signs and banners, functional lighting inside pop-up environments and stands – the right fixture for every occasion.
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VideoOutdoor-rated LED screens, video mixers, media servers and camera solutions for all types of activations.
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Décor & FurnitureBars, counters, sofas and tables – plus small décor items that set exactly the right mood for your activation.
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CarpentryWalls, floors and roofing for outdoor activations, portals, bars and custom products such as large logos and modular structures.
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PrintFull vinyl wraps, cut-out logos, prints on plexiglass, metal and wood, and printed banners – adapted for weather and site conditions.
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Project ManagementOne point of contact coordinating the full delivery and managing dialogue with sponsorship managers, festival directors and venue owners.
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Concept & VisualisationTo-scale drawings and photorealistic 3D renderings of the activation – an invaluable tool when decisions need sign-off across multiple levels.
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Content & GraphicsGraphics for digital media and print – optimised for the right file format, resolution and application in each individual activation.
Frequently asked questions about activations
Can you build a complete bar or pop-up shop for outdoor use?
Yes. Our carpentry department builds bars, walls, floors and roofing for outdoor activations – constructed to withstand wind and weather. We have delivered outdoor installations at festivals, golf tournaments, beaches and public squares. The bar or shop is delivered complete with décor, print, lighting and sound from EDGE's own departments.
Can you help us in the dialogue with the festival organiser or venue owner?
Yes. EDGE's activation project managers have extensive experience coordinating with festival directors, sponsorship managers, venue owners and licensing authorities. We produce the drawings, technical specifications and safety documentation required, and can attend meetings with the organiser on your behalf.
Can you match our brand guide in print and décor?
Yes. Our print department produces full vinyl wraps, cut-out logos and branding on most materials – matching exact Pantone colours and typography from your brand guide. The content and graphics department converts existing brand profiles to the right file formats and resolutions for the specific applications at the activation site.
Can you deliver sound for DJs and live artists at an activation?
Yes. Our sound department delivers everything from discreet background music systems to full PA systems for DJs and live artists. We are experienced in festival environments and understand the sound level restrictions and directional requirements that typically apply to sponsor activations adjacent to a festival stage.
Can you show us a 3D rendering of the activation before we sign off?
Yes. Our visualisation department produces to-scale floor plans and photorealistic 3D renderings of the activation before it is built. This is an effective tool when design and budget decisions need to be approved across multiple internal levels or with a sponsorship team.
Can you deliver LED screens and digital content for the activation?
Yes. Our video department supplies outdoor-rated LED screens, camera solutions and media servers capable of displaying sponsor messages, live camera feeds and motion graphics. Our content and graphics department produces the digital content – optimised for the specific screen types and resolutions in use.
How does logistics work for an outdoor activation at a festival?
Our logistics department coordinates transport and delivery of all EDGE departments' material in a single consolidated logistics flow. We are experienced in navigating festival sites and competition venues with restricted access corridors and strict time windows for load-in and load-out. The project manager coordinates with the organiser's logistics team well in advance.
Can you deliver activations outside Stockholm?
Yes. We deliver activations throughout Sweden and have delivered internationally. Whether it is Almedalen on Gotland, Barsebäck in Skåne, Gothenburg or an event in Europe – EDGE's logistics and project management team handles transport and installation with the same structure as for an assignment in the Stockholm region.
