Fashion & Beauty

We have been both a technical supplier and a designer of sets and stages for many fashion shows and hairdressing competitions. We have produced fashion shows in everything from the finest salons to skate parks and public pools. We have organised hairdressing competitions in exhibition halls, at Stockholm City Hall and at Avicii Arena.

Regardless of whether the show is for ten journalists or an audience of 3,000 people, the same basic principles apply. During the short time the show is running, everything must go smoothly. Many times guests arrive minutes before the start and leave shortly afterwards. There are simply no margins.

We have extensive experience of different types of shows and we know the demands placed on both personnel and production.

Our services for Fashion & Beauty

These are the departments typically involved when we work with fashion & beauty:
SERVICES

Frequently asked questions about fashion & beauty

Can you deliver lighting adapted to show models and garments at their best?

Yes, and it is one of the core competencies for fashion shows. Our lighting department delivers comprehensive lighting over the display area in a carefully selected colour temperature that flatters the garments and models optimally. We choose colour temperature in dialogue with you and the stylist. If you want to add a more spectacular dimension, we also supply moving lights and effects lighting.

Can you deliver a catwalk and podiums in custom materials and heights?

Yes. Our décor department supplies stage podiums for catwalks, stages and tiered seating in the heights and dimensions required. We have needle-felt carpets, high-gloss carpets and dance carpets across a broad range – and our carpentry workshop can produce custom solutions when the standard range is not sufficient.

Can you deliver DJ equipment and sound for entertainment during the show?

Yes. Our sound department delivers everything from discreet and stylish speaker solutions for intimate shows to full PA systems for arena-scale events. We have DJ equipment and technology for live artists, and are experienced in delivering solutions where the visual expression is as important as the sound quality.

Can you film the show and deliver an edited film afterwards?

Yes. Our video department delivers camera productions for filming shows and competitions – with one or more camera teams depending on the level of ambition. Our content and graphics department then edits the material into a finished film for distribution to press, social media or internal use.

Can you build a custom backdrop or set design for the show?

Yes. Our carpentry workshop builds custom-designed set designs, stages and backdrops in wood, plastic, plexiglass and metal – for both indoor and outdoor use. We produce dimensioned construction drawings based on your sketches or ideas so you can approve the solution before production starts.

Can you deliver LED screens for sponsor messages and graphics during the show?

Yes. Our video department delivers LED screens, projectors and projection screens for displaying graphics, sponsor messages and video material during the show. Our content and graphics department produces the digital content – optimised for the specific screens and resolutions in use.

Can you show a 3D rendering of the set design and catwalk before decisions are made?

Yes. Our visualisation department produces to-scale drawings and photorealistic 3D renderings of the solution – effective decision-making material when multiple levels need to approve design and budget.

Can you broadcast the show live digitally?

Yes. Our video department delivers technology for live broadcasts of fashion shows and hairdressing competitions – camera solutions, streaming equipment and video mixers for a professional live stream to a digital audience running alongside the physical show.

Cases - Fashion Beauty

Destination Highlights Nordic XPO
Destination Highlights Nordic XPOScandinavian XPO
Goldwell Global Zoom 2016
Goldwell Global Zoom 2016Avicii Arena & Stockholmsmässan

Fashion Beauty in production

Destination Highlights Hairdresser EXPO at Scandinavian XPO – runway stage with combined LED screens and projection surfaces for maximum visual impact.
Destination Highlights Hairdresser EXPO at Scandinavian XPO – runway stage with combined LED screens and projection surfaces for maximum visual impact.
Goldwell Global Zoom at Avicii Arena – a full-scale stage and catwalk for one of the largest hairdressing events in the Nordic region.
Goldwell Global Zoom at Avicii Arena – a full-scale stage and catwalk for one of the largest hairdressing events in the Nordic region.
Goldwell Global Zoom at Avicii Arena – oversized LED screens as set design give the stage powerful visual depth.
Goldwell Global Zoom at Avicii Arena – oversized LED screens as set design give the stage powerful visual depth.
Competition area at Goldwell Global Zoom in Barcelona – EDGE designed and built the full competition setup with podiums, lighting and signage.
Competition area at Goldwell Global Zoom in Barcelona – EDGE designed and built the full competition setup with podiums, lighting and signage.
Hair clinic on the Goldwell Global Zoom stage in Barcelona – technical setup and lighting designed to clearly showcase the stylists' work to the audience.
Hair clinic on the Goldwell Global Zoom stage in Barcelona – technical setup and lighting designed to clearly showcase the stylists' work to the audience.
Competing hairstylist at Goldwell Global Zoom in Barcelona – lighting and competition layout designed by EDGE for optimal exposure of the stylist's work.
Competing hairstylist at Goldwell Global Zoom in Barcelona – lighting and competition layout designed by EDGE for optimal exposure of the stylist's work.
Competition area at Goldwell Global Zoom in Barcelona – a well-organised competition floor with EDGE-produced podiums and lighting for an international hairdressing competition.
Competition area at Goldwell Global Zoom in Barcelona – a well-organised competition floor with EDGE-produced podiums and lighting for an international hairdressing competition.