Svenska

Estrella Damm at Sónar Nobelberget

Sónar, a festival founded in 1994 in Barcelona, has since been staged around the world – from Reykjavik to Cape Town. In 2014 it came to Stockholm for the first time, initially at Münchenbryggeriet before moving to Stockholm Waterfront the following year.

For the festival's third Stockholm edition in 2016, the organisers chose the raw club and concert venue Nobelberget in Sickla.

Ahead of the 2016 festival, we were commissioned by Perfect Noise / A Skillfull Crowd to design a setting and branding for the main sponsor, Estrella Damm.

Our solution was large illuminated wooden hexagons placed throughout the venue. At the main stage, a massive installation of nine hexagons was built, reaching almost eight metres high. The lower hexagons had built-in tables and seating where festival-goers could enjoy a cold Estrella. The upper hexagons served as decorative elements, filled with neon lights, mannequins and Estrella logos.

Project photos

Hela festivalområdet upplyst i Estrellas röda färg, Sónar Nobelberget 2016 Närbild på hexagon med utskuren Estrella Damm-logga på plexibärare, Sónar 2016 Fem belysta hexagoner monterade mot vägg med röda lysrör, Estrella aktivering Sónar 2016 Festivalbesökare sitter i hexagon med inbyggda soffor, Estrella lounge Sónar 2016 Festivalbesökare rör sig bland belysta hexagoner, Estrella aktivering Nobelberget 2016 Skyltdocka som dekorelement i hexagon, Estrella aktivering Sónar Festival Nobelberget Röda lysrör som miljöbelysning inuti hexagon, Estrella Sónar Nobelberget 2016 Estrella tappkranar i förgrund och stora scenen på Sónar i bakgrund, Nobelberget 2016 Estrella branding i VIP-lounge för förfest, Sónar Nobelberget 2016 Estrella aktivering bredvid stora scenen på Sónar Festival Nobelberget 2016 Hexagoninstallation under byggnation på Nobelberget, Estrella Damm Sónar 2016

Our delivery

For this project we delivered:

  • Light

    Rigging and lighting for all hexagons, integrated lighting and smartphone charging points in the hexagons open to festival visitors. Read more about light

  • Carpentry

    All hexagons were produced and assembled on site at the festival venue. Read more about carpentry

  • Print

    Estrella Damm logos in foam board on acrylic carriers, menus printed on various materials and cut-out Estrella logos. Read more about print

  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Entire festival area lit in Estrella's red colour, Sónar Nobelberget 2016
The entire festival area lit up in Estrella's red colour.
Close-up of hexagon with cut-out Estrella Damm logo on acrylic carrier, Sónar 2016
Close-up of a hexagon with a cut-out Estrella Damm foam board logo on an acrylic carrier.
Five illuminated hexagons mounted on wall with red fluorescent tubes, Estrella activation Sónar 2016
Five hexagons mounted against a wall at Nobelberget – all lit in red with suspended red fluorescent tubes above.
Festival goers sitting in hexagon with built-in seating, Estrella lounge Sónar 2016
Two festival-goers in one of the hexagons with built-in seating.
Festival goers moving among illuminated hexagons, Estrella activation Nobelberget 2016
Festival-goers in and around the hexagons – the activation as a gathering point at Nobelberget.
Mannequin as decorative element inside hexagon, Estrella activation Sónar Festival Nobelberget
A mannequin inside one of the hexagons – one of the decorative features of the activation.
Red fluorescent tubes as ambient lighting inside hexagon, Estrella Sónar Nobelberget 2016
Red neon fluorescent tubes as integrated ambient lighting inside one of the hexagons.
Estrella beer taps in foreground with Sónar main stage behind, Nobelberget 2016
Estrella beer taps in the foreground with the Sónar main stage behind.
Estrella branding in VIP pre-party lounge, Sónar Nobelberget 2016
Estrella branding for the VIP pre-party at a nearby venue.
Estrella activation alongside main stage at Sónar Festival Nobelberget 2016
The main stage on the left and the Estrella activation on the right – the installation commands attention in the space.
Hexagon installation under construction at Nobelberget, Estrella Damm Sónar 2016
The hexagons under construction – nine wooden structures assembled into an installation almost eight metres tall.