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Studio Flex

After the success of Studio Ett in Strawberry Fields during the pandemic, we quickly felt the need to establish another studio to meet demand. The answer was Studio Flex, built next to the already established Studio Ett.

Studio Flex was given a backdrop with three seven-metre video surfaces framed in carpentry and neon lights. Between the walls and on the sides, horizontal lines of light were built out to tie the whole look together.

Instead of building on a raised stage as in Studio Ett, we placed Studio Flex directly on the floor with two smaller raised stage platforms on wheels that could be moved around to create different layouts. Perfect for events with large physical elements such as cars.

Studio Flex quickly became fully booked.

In autumn 2021, we moved the entire Studio Flex to Scandic Infra City to create larger spaces in both studios for hybrid events. At the same time, the studio was raised onto a stage floor to accommodate an audience, and the projected video surfaces were replaced with high-resolution LED walls.

At the end of 2021, we closed Studio Flex after over 150 productions in the studio.

Project photos

Studio Flex framifrån med tre bildytor sammanlänkade med specialbyggda ljusarmaturer, Strawberry Fields Quality Hotel™ Strawberry Arena Studio Flex med mediapelaren i förgrunden, Strawberry Fields Quality Hotel™ Strawberry Arena Studio Flex med RGB-belysning och digitala ytor, Strawberry Fields Quality Hotel™ Strawberry Arena Studio Flex med grön ljussättning och video-content, Strawberry Fields Quality Hotel™ Strawberry Arena Två mobila scenpodier på hjul i Studio Flex, Strawberry Fields Quality Hotel™ Strawberry Arena Scenpodie med svart blank matta och scenmöbler för sittande paneldialog, Studio Flex Mediapelare med infällda 80-tumsskärmar och podie med studiomöbel för stående dialog, Studio Flex Studio Flex på scengolv med LED-väggar efter flytt till Scandic Infra City 2021 Närbild på ny högblank scen i Studio Flex, Scandic Infra City 2021 Studio Flex på Scandic Infra City med högblank scenmatta, 2021 Scendekor och teknik i Studio Flex, Scandic Infra City 2021 Studio Flex i konferensläge med artister på scen, Scandic Infra City 2021 Byggnation av Studio Flex under etablering, Strawberry Fields Quality Hotel™ Strawberry Arena EDGE snickare bygger studioinredning till Studio Flex, Strawberry Fields Quality Hotel™ Strawberry Arena EDGE personal Elias Altis installerar LED-lister i Studio Flex EDGE personal Henrik Hansson installerar LED-lister i Studio Flex EDGE lastbil levererar material till Studio Flex, Strawberry Fields Quality Hotel™ Strawberry Arena

Video from the project

Our delivery

For this project we delivered:

  • Sound

    A complete setup for digital audio and streaming – microphones for conferences and speakers, plus everything needed for live acts and artists. During the studio's run, artists including Sandro Cavazza, Silvana Imam, Erik Lundin and Linda Pira performed at various events. Read more about sound

  • Light

    An extensive RGB strip installation marking the edges of all set design details and furniture, tying the display surfaces together with vertical lines. Since the studio had no fixed positions, all TV lighting was handled by over 30 moving ceiling fixtures. Read more about light

  • Video & LED

    The video solution initially consisted of three seven-metre surfaces front-projected with 30,000 ANSI lumen projectors. When Studio Flex moved to Scandic Infra City, these were replaced with three high-resolution LED walls. In addition, a mobile media column with two recessed 80-inch screens was used for foregrounds. Studio Flex had a complete camera production and all video technology for professional digital broadcasts. Read more about video & led

  • Decor & Set Design

    Custom-built stage platforms on wheels and custom-built studio furniture for both standing and seated dialogues – all with recessed LED lighting. Read more about decor & set design

  • Carpentry

    All set design elements were produced by the carpentry team – walls, slats, platforms and furniture. Read more about carpentry

  • Content & Graphics

    The graphics team produced motion graphics, bumpers and vignettes, and post-edited recorded video material for events and broadcasts in Studio Flex. Read more about content & graphics

  • Project Management

    A project manager was always on site in Studio Flex, keeping the client's needs aligned with the team. Read more about project management

Project photos

Studio Flex from the front with three display surfaces linked by custom light fixtures, Strawberry Fields Quality Hotel™ Strawberry Arena
Studio Flex from the front with its three display surfaces linked by custom-built light fixtures.
Studio Flex with media column in foreground, Strawberry Fields Quality Hotel™ Strawberry Arena
Studio Flex with the media column in the foreground.
Studio Flex with RGB lighting and digital surfaces, Strawberry Fields Quality Hotel™ Strawberry Arena
Because Studio Flex relied so heavily on RGB lighting and digital surfaces, the entire look of the studio could easily be changed from the mixing desk.
Studio Flex with green lighting and video content, Strawberry Fields Quality Hotel™ Strawberry Arena
Studio Flex with green lighting and video content.
Two mobile stage platforms on wheels in Studio Flex, Strawberry Fields Quality Hotel™ Strawberry Arena
Studio Flex with the two stage platforms on wheels that could be quickly repositioned for different layouts.
Stage platform with black gloss carpet and stage furniture for seated panel dialogue, Studio Flex
Studio Flex with the larger platform for seated dialogue in the foreground.
Media column with recessed 80-inch screens and small platform with standing dialogue furniture, Studio Flex
The media column with recessed 80-inch screens and the smaller platform with studio furniture for standing dialogue.
Studio Flex on stage floor with LED walls after move to Scandic Infra City 2021
Studio Flex after the move to Scandic Infra City – now on a stage floor with LED walls instead of projections.
Close-up of new high-gloss stage in Studio Flex, Scandic Infra City 2021
Close-up of the new high-gloss stage in Studio Flex at Scandic Infra City.
Studio Flex at Scandic Infra City with high-gloss stage carpet, 2021
Studio Flex at Scandic Infra City with the new high-gloss stage carpet.
Set design and technical solution in Studio Flex, Scandic Infra City 2021
Set design and technical solution in Studio Flex at Scandic Infra City.
Studio Flex in conference mode with artists on stage, Scandic Infra City 2021
Studio Flex in conference and artist mode at Scandic Infra City.
Construction of Studio Flex during installation, Strawberry Fields Quality Hotel™ Strawberry Arena
Construction during the Studio Flex installation at Quality Hotel™ Strawberry Arena.
EDGE carpenters building studio interior for Studio Flex, Strawberry Fields Quality Hotel™ Strawberry Arena
EDGE carpenters building the studio interior during the Studio Flex installation.
EDGE crew Elias Altis installing LED strips in Studio Flex
Elias Altis installing LED strips in Studio Flex.
EDGE crew Henrik Hansson installing LED strips in Studio Flex
Henrik Hansson installing LED strips in Studio Flex.
EDGE truck delivering materials for Studio Flex installation, Strawberry Fields Quality Hotel™ Strawberry Arena
EDGE truck delivering materials for the Studio Flex installation.