Our solutions for events and trade shows at Stockholmsmässan
- Cases
- Venues
- Stockholmsmässan
Stockholmsmässan
Stockholmsmässan in Älvsjö is the Nordic region's – and one of Europe's – leading trade fair and congress venues. With 70,000 sqm of indoor exhibition space, 76 conference rooms and capacity for up to 27,250 people, it operates on a scale that sets it apart from virtually every other event venue in Sweden. Located just 9 minutes from Stockholm Central Station by commuter train, it is accessible to visitors from across Sweden and the world.EDGE works at Stockholmsmässan in two roles. The first is as a trade show booth producer – we design and build trade show booths and exhibition environments for clients exhibiting at the fairs. The second role is as a full-service supplier of technology and design for large-scale stage events in the venue's main halls.
In trade show booth production, we have a particularly strong track record at Stockholmsmässan. We won the best booth award at Dreamhack – one of the Nordic region's most visited gaming and tech events – with the Lenovo/Intel booth in 2022. And we won again in 2025. Two wins in the same competition at the same fair is consistent evidence of what we always aim for: trade show booths that genuinely stand out and engage.
In large-scale stage production, our most ambitious delivery at Stockholmsmässan is Goldwell Global Zoom 2016 – an international hairdressing event with 3,000+ attendees. In the Victoriahallen at Stockholmsmässan, we built a full-scale competition area with styling stations, lounges with our own-produced furniture series, an exhibition environment and a large stage for education and clinics.
Key facts about Stockholmsmässan
- Exhibition space70,000 sqm (indoor), 114,000 sqm total
- A1 / Victoriahallen3,500 sqm, 15 m ceiling, loading doors 4.2×5 m, max 3,000 cinema-style
- K1Large congress hall with tiered cinema seating
- T-hallsT-foyer 1,500 sqm, meeting rooms 80–700 persons
- Conference rooms76 rooms
- Max capacity27,250 persons
- HotelScandic Talk Hotel directly adjacent (248 rooms, 19 floors)
- Parking4,000 spaces
- CertificationsISO 20121, SHORE certification (Sweden's only arena)
- AddressMässvägen 1, 125 80 Älvsjö – 9 min by commuter train from Central Station
What we can offer for your event or trade show at Stockholmsmässan
Here we have set out the services we typically offer to clients organising events or exhibiting at Stockholmsmässan.Sound technology
For trade show booths we deliver AV packages with integrated sound equipment suited to the booth environment – from simple presentation audio to full PA solutions for product demonstrations and live performances within the stand. For large-scale stage events in the halls we deliver complete PA systems, sound mixing, wireless microphones and live band equipment. For Goldwell Global Zoom 2016 we delivered sound for the stage in Victoriahallen and for the surrounding exhibition and lounge areas.Lighting technology
The exhibition halls at Stockholmsmässan have general lighting, but professional illumination of booths and stage environments requires external lighting. For trade show booths we deliver spotlights, LED strips, showcase lighting and accent lighting that presents products well and creates the right atmosphere. For large stage events we deliver full-scale lighting rigs.Video technology
LED screens and video content are now standard in most well-produced trade show booths. We deliver LED walls, monitors, media servers and presentation technology adapted to the booth layout and communications objective. For Goldwell Global Zoom 2016 we delivered LED screens and projected surfaces for the stage in Victoriahallen.Décor
Décor and set design are decisive in how a trade show booth is perceived by visitors. We deliver everything from furniture and carpeting to specially designed display constructions and stage furniture. For Goldwell Global Zoom 2016 we built lounges with our own-produced furniture series for bars and sofas – a good example of EDGE's ability to produce bespoke booth furniture that stands out on the exhibition floor.Carpentry
Carpentry is at the heart of a premium trade show booth. We produce booth systems, walls, counters, podiums, backlit displays, entrance portals and custom constructions that give the booth a professional, bespoke feel that hired standard systems can never match. The Dreamhack booths for Lenovo/Intel that won best booth in 2022 and 2025 are prime examples of what strong carpentry delivers in a trade show environment.Content & Graphics
An LED screen in a trade show booth is only as good as the content being shown. Our content and graphics department produces loops, product films, animated presentations and graphic run files optimised for the booth screen's exact specifications – and ensures everything looks right in the booth's actual lighting environment.Project management
Trade show booth production places specific demands on project management: strict timelines, coordination with the fair organiser's regulations, coordination with other exhibitors around load-in and build, and delivery under time pressure. We have the procedures and experience required – and a project management approach that takes full responsibility for the complete booth production, not just the technology.Transport & Logistics
We transport our equipment with our own trucks and trailers from our warehouse in Sollentuna to Stockholmsmässan. A1's loading doors at 4.2×5 m allow direct drive-in with full-size trailers. We always plan the logistics flow in close coordination with the fair organiser's production team and stay within the allocated booth space and time windows.Concept & Visualisation
The trade show booth concept often determines whether an exhibitor stands out or disappears into the exhibition hall. We always produce 3D visualisations and scaled drawings that show the booth in its actual hall environment, with correct lighting and graphics – so the client can make well-informed decisions before the build begins.Pre-programming
For trade show booths with complex AV solutions and automated presentation flows, pre-programming is an effective way to reduce build time and ensure everything works from day one. We prepare and test all AV solutions at our studio in Sollentuna and deliver a booth installation that is ready to run on arrival.Frequently asked questions about events and trade shows at Stockholmsmässan
What is Stockholmsmässan and what can EDGE do there?
Stockholmsmässan in Älvsjö is the Nordic region's largest trade fair and congress venue with 70,000 sqm of exhibition space and capacity for up to 27,250 people. EDGE works there in two roles: as a trade show booth producer for exhibitors, and as a full-service supplier of technology and design for large-scale stage events in the main halls.
Can EDGE produce a trade show booth at Stockholmsmässan?
Yes – trade show booth production at Stockholmsmässan is one of EDGE's core competencies. We design and build everything from simply branded stands to full-scale double-deck installations with carpentry, print, lighting, video technology and AV equipment. We have produced booths for Lenovo/Intel at Dreamhack (won best booth 2022 and 2025), Effe Emme at ERA Congress, Benum at LLB and Praktikertjänst at Swedental.
How does large-scale stage production work in the halls?
A1 (Victoriahallen) is the flagship hall for stage production – 3,500 sqm, 15 m ceiling height and loading doors for full-size trailers. For Goldwell Global Zoom 2016 we built a full-scale competition area with lounges, exhibition environment and a large stage in Victoriahallen. A production of that scale requires coordinated delivery of carpentry, print, lighting, sound and video.
What does winning best booth at Dreamhack mean and why does it matter?
Dreamhack is one of the world's largest LAN festivals and one of the Nordic region's most visited gaming and tech events. The best booth award is judged by a jury and reflects creative execution, technical quality and visitor experience. EDGE won with the Lenovo/Intel booth in 2022 – and won again in 2025. Two wins in the same competition is consistent evidence of quality.
What is included in a complete trade show booth production from EDGE?
A complete EDGE booth production can include: booth concept and 3D visualisation, carpentry and construction, print and vinyl wrap, LED screens and video technology, lighting, presentation technology and AV equipment, transport and assembly, rigging and dismantling. We are a single point of contact for the complete delivery – from concept to final collection.
Which trade fairs at Stockholmsmässan does EDGE have experience of?
We have deliveries at several fairs at Stockholmsmässan: Dreamhack (gaming/tech), ERA Congress (real estate), LLB – Swedish Medical Congress (medicine), Swedental (dental), Kingfomarket (food service/grocery) and Gymnasiemässan (education). A broad spectrum that demonstrates our ability to deliver trade show booth production across all industries.
Can EDGE help with an international congress or conference at Stockholmsmässan?
Yes. Stockholmsmässan is one of Europe's leading congress destinations and has hosted several of the world's major medical congresses. We can deliver complete technology and design solutions for congresses and conferences in the halls – from stage, lighting, video and sound to décor, set design and print.
How do you get to Stockholmsmässan?
Stockholmsmässan is at Mässvägen 1 in Älvsjö, 9 minutes from Stockholm Central Station by commuter train and a 3-minute walk from the station. There are 4,000 parking spaces on site and the Scandic Talk Hotel is directly adjacent (248 rooms). From Arlanda Airport the journey takes approximately 50 minutes by public transport.
