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Goldwell Global Zoom 2016

When Goldwell was to gather over 3000 hairdressers and stylists in Stockholm for its international event Global Zoom 2016, we were tasked with developing design and technical solutions for all parts of the event.

Global Zoom is a competition where hairdressers and stylists from all over the world gather for a two-day event where they compete for prestigious prizes in hairstyling.

At Stockholmsmässan, a large competition area was built with hairdressing stations, lounges, trade fairs and a large stage where training and clinics were held.

At Globen / Avicii Arena, a large stage was built with a massive technical setup for the hair show and award ceremony. The stage was placed in the middle of the room and played to guests on the floor and up in the stands. At the back of the same stage, a massive nightclub was built for all 3,000 visitors where they had their after-party.

Photos from the event

Our delivery

To this project we delivered:

More Photos

Stage for fashion show in the Globen / Avicii Arena
The main stage in the Globen / Avicii Arena with a T-shaped catwalk.
Stage with LED screens in Globen / Avicii Arena
The entire stage backdrop consisted of high-resolution LED walls and on the sides there were two larger projected surfaces.
Fashion show on the catwalk in the Globen / Avicii Arena
Hair and fashion show on stage at the Globen.
Stage for hairdressing event in Globen / Avicii Arena
Dance number on stage at the Globen.
Dance performance in the Globen / Avicii Arena
Video content for dance numbers on stage at the Globen.
Gala with awards ceremony in the Globen / Avicii Arena
The hair show had a lighting rig with over 300 moving fixtures.
Nightclub with laser show in Globen / Avicii arena. Dj Simon Matsuyama live on stage.
At the back of the main stage in the Globen / Avicii Arena, a large nightclub for 3,000 guests was built.
Vip area at nightclub in Globen / Avicii Arena
On the sides of the stage in the nightclub, two large VIP areas were built.
Technology solution for nightclub in Globen / Avicii Arena
The nightclub scene from the front. The dance floor was framed by two L-shaped walls of wire curtains.
Large lounge with white furniture at Stockholmsmässan
Large lounge in the foyer at Stockholmsmässan with our in-house produced sofa series.
Large lounge with white furniture at Stockholmsmässan
Lounge with white furniture at the Stockholmsmässan.
Rustic lounge for event at Stockholmsmässan
Another lounge at Stockholmsmässan, this one in a rustic style with sofas made of pallets with leather cushions.
Rustic lounge for event at Stockholmsmässan
Rustic lounge at Stockholmsmässan
Rustic lounge with furniture made from pallets for an event at Stockholmsmässan.
Sofas made from pallets.
Wall of fame wall for event at Stockholmsmässan
Large foiled Wall-Of-Fame wall in the entrance to the Stockholmsmässan
Exhibition area with foiled exhibition walls and display podiums
Exhibition area with foiled exhibition walls and display podiums with plexiglass hoods.
Display podium in pop-up shop for events
Display podium in pop-up shop for the event.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE