Amazon Web Services Popup Loft in Stockholm

In autumn 2019, we were commissioned by PS Occasion to help their client Amazon establish a pop-up meeting space for startups, investors and IT entrepreneurs. The project ran under the name AWS Popup Loft and was a four-week installation in the former Paradiset premises at Mäster Samuelsgatan 23 in Stockholm.

The brief began with preparing the stripped-out space for guests – base painting, temporary power supply and functional lighting – before we built out the pop-up itself with conference rooms, lounges and custom-built interiors.

Project photos

Our delivery

For this project we delivered:
  • Sound

    A sound system covering the entire 900 sq m venue and dedicated audio equipment for the temporary conference rooms. Read more about sound
  • Light

    Functional lighting throughout the venue and ambient lighting to create distinct atmospheres in different rooms and zones. Read more about light
  • Video & LED

    TV screens and presentation technology for the conference rooms – projectors, screens and video mixers. Read more about video & led
  • Decor & Set Design

    Staging and furniture for the conference rooms, plus lounge furniture and carpet throughout the rest of the venue. Read more about decor & set design
  • Carpentry

    The carpentry department renovated the stripped-out retail space with new interior walls and painting. We also built custom furniture, a tiered seating unit with integrated charging sockets, and room divider panels in polycarbonate channel sheet mounted in timber frames. Read more about carpentry
  • Print

    Venue branding in the AWS style with vinyl wraps and cut-out logos in various materials. Read more about print
  • Project Management

    Delivery and installation were coordinated by project manager Mikael "Snobben" Jonasson. Read more about project management

Project photos

Custom-built furniture and wall vinyl wraps in lounge area, AWS Popup Loft Stockholm 2019
Custom-built tables, wall vinyl wraps, suspended plants and mood lighting in the lounge area.
Illuminated polycarbonate channel panel room dividers in timber frames, AWS Popup Loft Stockholm
Room divider panels in polycarbonate channel sheet mounted in timber frames, illuminated with LED bars for a glow effect.
Custom-built tiered seating with integrated charging sockets, AWS Popup Loft Amazon Stockholm
Custom-built tiered seating with integrated charging sockets – designed for visitors who wanted to work during the event.
Lighting installation with suspended fluorescent tube fixtures, AWS Popup Loft room Stockholm
Lighting installation with suspended fluorescent tube fixtures in one of the lounge areas.