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Google Pixel 7 Launch

In connection with the global launch of Google's new smartphone Google Pixel 7 at Fotografiska Museet, we and several suppliers around the world were commissioned to realize a design and technical solution developed by Google. Our client was the English agency In Good Company and their local partner Rickard Elstad here in Stockholm.

Our assignment included the production of custom-built display furniture and environments, decorative installations and a complete technical solution for conferences, presentations and live performances by Seinabo Sey and Dj Taro.
Photos from the event

Our delivery

To this project we delivered:

More Photos

Large Google Pixel light sign behind floral decor
The entrance installation with a large backlit
Google Pixel launch event
On each side of the sign were installations with directional signs and birdhouses with built-in wireless chargers for demo units of the phone.
Custom-built signboards in printed wood
Close-up of the road signs.
Birdhouses with built-in wireless charging
Custom-built birdhouse with built-in wireless chargers.
Custom made floral decorations for events
Custom-built tables with built-in flower boxes.
Display furniture for smartphones with lighting and wireless charging
Custom-built display furniture with recessed lighting and charging stations for phones.
Display furniture for demo products
Another custom-built display piece with recessed lighting and charging stations for demo products.
Pull-out drawers with built-in charging for smartphones
Pull-out drawers with built-in chargers for demo devices.
Decorative flowers at Google Pixel launch event at Fotografiska
Hanging shelf with built-in chargers for demo devices.
Launch event for Google Pixel 7 Pro at the Fotografiska Muséet in Stockholm
Installation with a shelf with built-in chargers, hanging light sign and flower installation, as well as a bicycle painted in the event colors.
Expo installation with printed wallpaper
Installation with printed wallpaper that floats freely in the room
Print installation with built-in charging for smartphones
Even the wallpaper installation had built-in chargers for smartphones.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE