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Google Pixel 7 Launch

In connection with the global launch of Google's new smartphone Google Pixel 7 at Fotografiska Museet, we and several suppliers around the world were commissioned to realize a design and technical solution developed by Google. Our client was the English agency In Good Company and their local partner Rickard Elstad here in Stockholm.

Our assignment included the production of custom-built display furniture and environments, decorative installations and a complete technical solution for conferences, presentations and live performances by Seinabo Sey and Dj Taro.
Photos from the event

Our delivery

To this project we delivered:

More Photos

Large backlit Google Pixel light sign behind floral decor in entrance installation, Fotografiska Stockholm
The entrance installation with a large backlit Google Pixel light sign framed by floral decor.
Entrance installation with directional signs and birdhouses with wireless charging, Google Pixel 7 launch Fotografiska
On each side of the light sign, installations with directional signs and birdhouses with built-in wireless chargers for demo devices.
Close-up of custom-built directional signs in printed wood, Google Pixel 7 launch
Close-up of the custom-built directional signs in printed wood.
Custom-built birdhouse with integrated wireless charging for Google Pixel 7 demo devices
Custom-built birdhouse with integrated wireless chargers for Google Pixel 7 demo devices.
Custom-built tables with integrated flower boxes, Google Pixel 7 launch event Fotografiska
Custom-built tables with integrated flower boxes – part of the floral and decorative installation.
Custom-built display unit with recessed lighting and wireless charging stations for Google Pixel 7
Custom-built display unit with recessed lighting and charging stations for demo phones.
Second custom display unit with recessed lighting and charging for demo products, Google Pixel 7
A second custom display unit with recessed lighting and charging stations for demo products.
Pull-out drawers with integrated wireless chargers for demo devices, Google Pixel 7 Fotografiska
Pull-out drawers with integrated wireless chargers for Google Pixel 7 demo devices.
Hanging shelf with integrated chargers and floral decor, Google Pixel 7 launch Fotografiska
Hanging shelf with integrated chargers for demo devices surrounded by floral decor.
Installation with charging shelf, hanging light sign, floral display and event-coloured bicycle, Google Pixel 7 Fotografiska
Installation with charging shelf, hanging light sign, flower installation and a bicycle painted in the event's colour palette.
Printed wallpaper panels suspended freely in room as installation, Google Pixel 7 launch Fotografiska
Installation with printed wallpaper panels suspended freely in the space.
Wallpaper installation with integrated wireless chargers for smartphones, Google Pixel 7 Fotografiska
The wallpaper installation also featured integrated wireless chargers for Google Pixel 7 demo devices.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE