Audi E-tron GT

What does an electric car sound like? Or rather – what does one of the world's fastest electric cars sound like? That was the question when we were commissioned by Workshop to create an installation where visitors could truly experience the specially produced sound developed for Audi's new sports car, the E-tron GT.

The solution was an experience hub with integrated sound, light and video where visitors were completely surrounded by the car's sound while watching a mini-documentary about how it was created.

The hub was installed at Audi's showroom on Hamngatan in Stockholm during the E-tron GT's display period in early 2021.

Project photos

Upplevelsehubb med integrerat ljud, ljus och bild, Audi E-tron GT lansering Stockholm 2021 Upplevelsehubb sedd bakifrån med glasvägg och animerat ljusprogram, Audi E-tron GT Närbild på rörlig ljusinstallation runt skinnstol, Audi E-tron GT upplevelsehubb Stockholm Specialdesignad skinnstol med inbyggd bashögtalare, Audi E-tron GT upplevelsehubb

Our delivery

For this project we delivered:

  • Sound

    Speakers mounted above the chair and a built-in subwoofer inside the chair itself – so visitors felt the sound as much as heard it. Read more about sound

  • Light

    Functional lighting inside the hub and a moving light installation around the chair running an animated light programme. Read more about light

  • Video & LED

    A built-in screen inside the hub with a playout solution for the mini-documentary. Read more about video & led

  • Decor & Set Design

    A custom-designed leather chair positioned at the centre of the hub. Read more about decor & set design

  • Carpentry

    The carpentry department produced the enclosure that formed the basis of the hub – two solid sides, one full glass side and one open side serving as the entrance. Read more about carpentry

  • Project Management

    On-site delivery and installation were coordinated by project manager Andreas Bonnevier. Read more about project management

Project photos

Experience hub with integrated sound, light and video, Audi E-tron GT launch Stockholm 2021
The experience hub in Audi's Hamngatan showroom – custom-built enclosure with glass side and leather chair at the centre.
Experience hub rear view with glass wall and animated light programme, Audi E-tron GT
The hub from the rear – the glass wall and the moving light installation around the chair are clearly visible.
Close-up of moving light installation around leather chair, Audi E-tron GT experience hub Stockholm
Close-up of the light installation around the chair – animated programme synchronised with the car's sound.
Custom-designed leather chair with built-in subwoofer, Audi E-tron GT experience hub
Close-up of the chair with built-in subwoofer – visitors felt the sound as much as heard it.