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BMW i4 Launch – Studio Flex

One of our most regular clients at Studio Flex was Le Pacte and their client BMW, who held multiple launches and training sessions from the studio over the years.

One such occasion was in summer 2021, when we produced BMW's internal launch of the new i4.

Project photos

BMW i4 i Studio Flex med LED-vägg och scenljus, digital lansering 2021 Två BMW i4 i blått och rött i Studio Flex med ommöblerad layout för bilvisning BMW i4 i Studio Flex med dialogpodium i standardposition, digital studioproduktion Bakom kulisserna i Studio Flex under BMW i4-inspelning, teknik och kameror synliga Kameraoperatör med studiokamera innan sändning, BMW i4 lansering Studio Flex Steadicam-operatör filmar inne i BMW i4, Studio Flex digital bilproduktion Kameraproduktion i Studio Flex med studiokameror och LED-vägg, BMW i4 lansering Steadicam-operatör rör sig runt BMW i4 i Studio Flex under digital lansering

Our delivery

For this project we delivered:

Project photos

BMW i4 in Studio Flex with LED wall and stage lighting, digital launch 2021
Studio Flex was designed to easily accommodate cars – here the BMW i4 in front of the LED wall.
Two BMW i4 in blue and red in Studio Flex with reconfigured layout for car presentation
Studio Flex reconfigured to fit two cars – the large podium moved to centre and the smaller one removed.
BMW i4 in Studio Flex with dialogue podium in standard position, digital studio production
Third layout variant – one car on the left and the large seated dialogue podium in its standard position.
Behind the scenes at Studio Flex during BMW i4 recording, cameras and equipment visible
Behind the scenes at Studio Flex – cameras, lighting rig and technical setup visible during production.
Camera operator with studio camera before broadcast, BMW i4 launch Studio Flex
Camera operator preparing before broadcast in Studio Flex.
Steadicam operator filming inside BMW i4, Studio Flex digital car production
The Steadicam operator filming inside the car for detailed interior shots for the launch.
Camera production in Studio Flex with studio cameras and LED wall, BMW i4 launch
Camera production underway in Studio Flex – studio cameras with the LED wall in the background.
Steadicam operator moving around BMW i4 in Studio Flex during digital launch
The Steadicam operator moving around the car for dynamic exterior shots.