Festival Week 2023 at Mall of Scandinavia

In connection with Melodifestivalen 2023, we were commissioned by Eventum to design and deliver a solution for the Festival Week at Westfield Mall of Scandinavia.

The brief was to create a solution for the event area above the fountain – a space that needed to function both as a stage for competing Mello artists and as a visitor area with makeup stations, a lounge and poster making.

The solution combined technology and set design: an arched truss structure with LED screen and lighting as a backdrop, a multi-coloured stage deck on multiple levels doubling as makeup stations, and a lounge with a DJ stage and poster-making tables on the opposite side. Everything in Melodifestivalen's signature pastel colours.

Project photos

Toppvy över Festivalveckan-installation över fontänen på Westfield Mall of Scandinavia 2023 Stor högupplöst LED-skärm i välvd trosskonstruktion, Festivalveckan Mall of Scandinavia 2023 Sminkstationer på sidorna om LED-skärmen, Festivalveckan Melodifestivalen Mall of Scandinavia Scendesign med flerfärgade podier och catwalk sedd från DJ-båset, Festivalveckan MOS 2023 Mello-lounge med DJ-möbel mitt emot scenen, Festivalveckan Westfield Mall of Scandinavia Jon Henrik Fjällgren uppträder på scen, Festivalveckan Westfield Mall of Scandinavia 2023 Smash Into Pieces live på scen och skivsignering, Festivalveckan Mall of Scandinavia 2023

Our delivery

For this project we delivered:

  • Sound

    PA system for live performances, wireless microphones, DJ equipment and audio mixing. During the week, audio was handled for artists including Jon Henrik Fjällgren, Smash Into Pieces and Panetoz. Read more about sound

  • Light

    An arched truss structure serving as both a design element and rigging for video and lighting. Moving fixtures including Rush MH6, Ayrton Magicpanel 602 and our own Edgetron fixtures were hung from the truss. Read more about light

  • Video & LED

    A 4 m wide, 3.5 m high high-resolution LED screen for the stage, with video mixing, playout and technical crew. When SVT and Bolibompadraken visited, the setup was extended with support screens for the live broadcast. Read more about video & led

  • Decor & Set Design

    Platforms in various shapes and colours were built and carpeted to create the stage design with a catwalk in the centre and wings on the sides at varying heights. Lounge furniture and makeup stations were also delivered. The flower installations were produced in collaboration with Letsdecor.se. Read more about decor & set design

  • Carpentry

    A custom-built ramp along one side of the round platform to provide accessible access to the installation. Read more about carpentry

  • Print

    Printed panels for the back of the LED screen and vinyl wraps across the installation. Read more about print

  • Project Management

    Planning, preparation and on-site delivery were coordinated by project manager Kristina Almström. Read more about project management

Project photos

Top-down view of Festival Week installation above fountain at Westfield Mall of Scandinavia 2023
Top-down view of the installation above the fountain – stage, makeup stations and lounge in a unified design.
Large high-resolution LED screen in arched truss structure, Festival Week Mall of Scandinavia 2023
The 4 m wide high-resolution LED screen in the arched truss structure – the visual centrepiece of the installation.
Makeup stations flanking LED screen, Festival Week Melodifestivalen Mall of Scandinavia
The makeup stations on either side of the LED screen where visitors could get a Mello makeover.
Multi-coloured stage design with platforms and catwalk seen from DJ booth, Festival Week MOS 2023
The stage design viewed from the DJ booth – multi-coloured platforms at different levels with the catwalk in the centre.
Mello lounge with DJ furniture opposite the stage, Festival Week Westfield Mall of Scandinavia
The lounge area opposite the stage with our DJ unit and pastel-coloured seating.
Jon Henrik Fjällgren performing on stage, Festival Week Westfield Mall of Scandinavia 2023
Jon Henrik Fjällgren performing on stage during Festival Week 2023.
Smash Into Pieces live on stage and record signing, Festival Week Mall of Scandinavia 2023
Smash Into Pieces performed on stage and held a record signing during Festival Week.