Svenska
Effe Emme is an Italian medical device manufacturer specialising in hemodialysis and infusion therapy – an obvious exhibitor at the 61st ERA Congress, Europe's largest nephrology gathering, held at Stockholmsmässan in May 2024 with around nine thousand delegates on site.

On behalf of the Italian design agency Sharingidea Co-Factory, we built a custom booth in which wood carried the whole feel. A six-by-five-metre floor in rod-glued pine with lamello joints and a satin clear coat laid the foundation. From it rose a four-metre wood portal in the same material, built in three modular sections so it could be shipped from our workshop in Sollentuna and assembled on site. Between the portal legs we inlaid a foil-wrapped forex element carrying the client's logo in die-cut foil.

A custom-built display box with an integrated storage section framed the product display – three plexiglass-fronted niches with indirect LED light behind them. All visible sides of the box were vinyl-wrapped following Sharingidea's artwork, and inside the storage section we mounted shelves, a coat rack and a refrigerator so the booth staff had everything close at hand and out of sight.

We added a spray-painted wall and floor element in MDF based on Effe Emme's own sketch, two large planters in the same rod-glued pine as the floor and portal, lounge armchairs, round glass tables and live plants. Lighting came from a flown black truss above the entire footprint.

Thanks to Sharingidea Co-Factory and Effe Emme for trusting us with your booth in Stockholm – until next time!

Project photos

Effe Emme monter på Stockholmsmässan – översikt med träportal och displaybox Helhetsvy av Effe Emmes monter på ERA Congress 2024 Träportal i 16 mm stavlimmad furu med sidenmatt klarlack Folierad text och logotyp på monterns träportal Loungemöblering med fåtöljer och runda glasbord i Effe Emmes monter Effe Emmes monter ramad av träportal och displaybox Displaybox med plexiglasnischer och indirekt LED-belysning Närbild på stavlimmad furu i golv och portal Effe Emme-logotyp i utskuren folie på portalen Vita stolar och rundbord i monterns mötesyta Vinylfoliering på displayboxens sidor

Our delivery

For this project we delivered:

  • Light

    General booth lighting from a flown black truss with par fixtures. LED tape with transformers behind the plexiglass fronts of the display box's three niches. Read more about light

  • Decor & Set Design

    Spray-painted cutouts in 16 mm MDF for wall and floor element following the client's sketch. Furnishing with two beige Thorup armchairs, two round glass tables (approx. 120 cm), white chairs, a smaller round table in light wood (Elmer) and live plants approximately one metre tall. Inside the display box's enclosed storage section: shelves, coat rack, paper bin and refrigerator. Read more about decor & set design

  • Carpentry

    Wooden floor 6 × 5 m in 16 mm rod-glued pine with lamello joints, satin clear coat and L-list around the perimeter. Wood portal L4000 × D500 × H3000 in the same rod-glued pine, with frame in 18 mm construction plywood and an inlaid foil-wrapped forex piece 300 × 150 × 1000 mm – built in three modular sections for transport from our workshop in Sollentuna. Custom display box with integrated storage section L3000 × D1000 × H2200 – painted door, three built-in plexiglass-fronted niches, painted top board. Two planters (approx. 1000 × 300 × 300 mm) in the same rod-glued pine. Read more about carpentry

  • Print

    Die-cut foil for all text and logos on the wood portal, printed with water-based latex ink. Foil-wrapped forex 300 × 150 × 1000 mm for the inlaid portal element. Vinyl wrap of all sides of the display box – two short sides (1 × 2.2 m) and two long sides (3 × 2.2 m) – plus wrap of the box door. Print-ready artwork supplied by the client. Read more about print

  • Content & Graphics

    3D visualisation of the full booth and a floor-plan layout. Read more about content & graphics

  • Concept & Visualisation

    3D visualisation of the booth based on the client's brief and materials. Read more about concept & visualisation

  • Project Management

    Julia Gagnert. On-site production management during setup and dismantling at Stockholmsmässan. Transport EDGE – Stockholmsmässan – EDGE. Read more about project management

Project photos

Effe Emme booth at Stockholmsmässan – overview with wood portal and display box
Custom-built booth at the 61st ERA Congress, produced for Effe Emme at Stockholmsmässan.
Full view of the Effe Emme stand at the 61st ERA Congress
The rod-glued pine frame set the tone for Effe Emme's setup across the four-day congress.
Wood portal in 16 mm rod-glued pine with satin clear coat
The wood portal was built in three modular sections and shipped fully prepared from our workshop in Sollentuna.
Foiled text and logo on the booth's wood portal
Die-cut foil for all text and logos, completed with a foil-wrapped forex element on the portal.
Lounge furniture with armchairs and round glass tables in the Effe Emme booth
Two beige Thorup armchairs and round glass tables created a quiet meeting area within the booth.
Effe Emme stand framed by the wood portal and display box
The stand was framed by the wood portal and the display box with three plexiglass niches.
Display box with plexiglass niches and indirect LED lighting
Three plexiglass-fronted niches lit from within by LED tape behind the panels.
Close-up of rod-glued pine in the floor and portal
Rod-glued pine with lamello joints ran through floor, portal and the large planters.
Effe Emme logo in cut foil on the portal
The logo was cut from foil and mounted on the foil-wrapped forex element of the portal.
White chairs and round table in the booth's meeting area
White plastic chairs and a smaller round table in light wood completed the lounge setting.
Vinyl wrap on the sides of the display box
All visible sides of the display box were vinyl-wrapped – two short sides and two long sides at full height.