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Schibsted at NextM at Annexet

When Schibsted was going to exhibit with a trade show booth at the NextM trade show at Annexet, we were asked by our friends at Life Event to design and produce a booth that stood out.

Our solution was a 360 booth with a sturdy seating unit with built-in storage for giveaways in the middle. The seating unit then continued up into a wire tower covered with ivy and Astera pipes, and was then topped with a four-sided Schibsted light box.

The booth was framed by trellises with ivy and Astera pipes, and on the inside of these we mounted TV screens for demos and advertising messages.

The result was a much-appreciated booth with a good interplay between design and technology - the kind of thing we like!
Photos from the event
Seating unit with truss tower and light box in Schibsted's exhibition stand, NextM Annexet Trellises with ivy and Astera Titan Tubes framing Schibsted's exhibition stand, NextM Annexet Overview of Schibsted's 360-stand, NextM trade fair Annexet Truss tower with light box as sender branding in Schibsted's exhibition stand, NextM Annexet Festoon lights from truss to trellises as ambient lighting, Schibsted stand NextM TV screen on inside of trellis showing presentation material, Schibsted stand NextM Stand visitor in front of screen in Schibsted's exhibition stand, NextM Annexet Hosts handing out giveaways from seating unit storage in Schibsted's stand, NextM Annexet Product demo on screen in Schibsted's exhibition stand, NextM Annexet Giveaways in built-in storage of seating unit, Schibsted stand NextM Annexet Schibsted staff in 360-stand, NextM trade fair Annexet at Avicii Arena

Our delivery

To this project we delivered:
LightThe lighting department supplied wire and installation lights for the seating furniture in the booth, Astera Titan Tubes for the trellises, and light bulb strings as ambient lighting.
Visit our light department
VideoThe Video department delivered screens and technology for playing the customer's material on the screens.
Visit our video department
DecorThe decor department added a little flair with ivy and vegetation to the trellises.
Visit our decor department
CarpentryThe carpentry department produced and assembled a custom-built floor, seating furniture, light box and trellises for the stand.
Visit our carpentry department
Project ManagementPrior to delivery and once on site, the delivery and construction were coordinated by our project manager Mikael "Snobben" Jonasson.
Visit our project management department

More Photos

Seating unit with truss tower and light box in Schibsted's exhibition stand, NextM Annexet
In the centre of the stand, a large seating unit with built-in storage rose up through a truss tower to a large light box with milled logo.
Trellises with ivy and Astera Titan Tubes framing Schibsted's exhibition stand, NextM Annexet
The stand framed by trellises with ivy and Astera Titan Tubes.
Overview of Schibsted's 360-stand, NextM trade fair Annexet
Overview of the stand.
Truss tower with light box as sender branding in Schibsted's exhibition stand, NextM Annexet
From the seating unit, a truss tower rose into a large light box serving as sender branding and lighting for the stand.
Festoon lights from truss to trellises as ambient lighting, Schibsted stand NextM
Festoon lights ran from the central truss to the trellises as ambient lighting.
TV screen on inside of trellis showing presentation material, Schibsted stand NextM
On the inside of the trellises, screens displayed the client's presentation material.
Stand visitor in front of screen in Schibsted's exhibition stand, NextM Annexet
A stand visitor in front of one of the stand's screens.
Hosts handing out giveaways from seating unit storage in Schibsted's stand, NextM Annexet
Hosts hand out giveaways stored in the built-in storage of the centre seating unit.
Product demo on screen in Schibsted's exhibition stand, NextM Annexet
Schibsted staff at a product demo in the stand.
Giveaways in built-in storage of seating unit, Schibsted stand NextM Annexet
Giveaways stored in the built-in storage of the seating unit.
Schibsted staff in 360-stand, NextM trade fair Annexet at Avicii Arena
Schibsted staff in the stand during NextM at Annexet.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE