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Golden Egg 2023

The Golden Egg is Sweden's largest and oldest competition in creative communication. Every year, the Swedish Communications Agencies (KOMM) brings together the country's advertising agencies for an evening of Awards, partying and mingling. During the evening, prizes are awarded in categories such as Activation, Advertising and Digital, among others.

In 2023, we were once again entrusted by our client Eventum to help them with design and a technical solution for the gala that was arranged at Stockholm Waterfront.

Our solution was a v-shaped stage covered in joinery and with a back wall consisting of a high-resolution LED screen. Up and to the sides of the LED screens, we extended the design with our Edgetron fixtures both as straight lines and as free-floating squares.

Above the stage, we supplemented the house's projection surfaces with two new surfaces in the middle, and below these we supplemented with a lighting rig with fixtures from SGM and Clay Paky.

In addition, we also delivered a camera setup with studio cameras, steadicam and camera on a crane, as well as a sound solution for the gala and the live performance with Zikai.
Photos from the event
Stage solution with stairs to the Golden Egg 2023 on the waterfront The Golden Egg 2023 in A1 at Stockholm Waterfront with the grandstand unfolded Stage solution for the Guldägget 2023 at Waterfront Stage solution with LED screens and projection screens Custom-built stage for the Guldägget event at Waterfront Haze fog in front of the stage in venue A1 at Stockholm Waterfront EDGE delivers LED screens to stages Lighting design on stage for Guldägget at Waterfront Moving head beams at Stockholm Waterfront Clay Paky Sharpy Plus and K-20 fixtures as part of the lighting design Custom-built wooden scenography for the event Sports-themed stage for the Golden Egg 2023 Event with the grandstand unfolded in A1 at Stockholm Waterfront Custom-built stage decor with LED strips for events at Waterfront Prisutdelningen Guldägget 2023 live från Stockholm Waterfront Awards ceremony on stage in A1 at Stockholm Waterfront Awards ceremony on stage in A1 at Stockholm Waterfront EDGE steadi-cam operatör filmar eventet EDGE lighting technician Per Evers programs the light with a GrandMA2 lighting board EDGE technicians handle the technology from the mixing station A Watchout media server was used as the control system for the LED walls and projectors.

Our delivery

To this project we delivered:
SoundThe sound department supplemented the Waterfront's speaker system with subwoofers, wireless microphones, sound mixing, in-house sound engineers, and tape technology for the live performance with Zikai.
Visit our sound department
LightThe lighting department supplemented the house's lighting rig with more moving lights, extra front lights, our own Edgetron fixtures, and our own lighting technicians for the implementation.
Visit our light department
VideoThe Video department delivered LED walls on stage, camera production, image mixing, a Watchout media server and, last but not least, its own staff.
Visit our video department
DecorThe decoration department delivered stage podiums for the stage deck and carpeted them with a parquet imitation carpet.
Visit our decor department
CarpentryThe carpentry shop produced the massive stairs on the sides of, and in front of, the LED screens.
Visit our carpentry department
PrintThe print department delivered foiling in entrances and surrounding areas as well as floor foiling for the stage.
Visit our print department
Project ManagementPrior to delivery and once on site, the delivery and construction were coordinated by our project manager Andreas Bonnevier.
Visit our project management department

More Photos

Stage solution with stairs to the Golden Egg 2023 on the waterfront
Above the stage we supplemented it with a lighting rig with SGM P-5, Clay Paky K20 and Sharpy Plus.
The Golden Egg 2023 in A1 at Stockholm Waterfront with the grandstand unfolded
The camera production consisted of, among other things, a camera on a crane.
Stage solution for the Guldägget 2023 at Waterfront
The entire stage at the 2023 Golden Egg Awards seen from the right.
Stage solution with LED screens and projection screens
For the stage, the carpentry shop produced two large staircases that gave the illusion that they were floating in the air.
Custom-built stage for the Guldägget event at Waterfront
Close-up of the stage carpet which was an imitation parquet.
Haze fog in front of the stage in venue A1 at Stockholm Waterfront
Refilling the room with smoke just before guests arrive.
EDGE delivers LED screens to stages
The scene seen obliquely from below
Lighting design on stage for Guldägget at Waterfront
The stage with Edgetron and SGM P-5 in blue.
Moving head beams at Stockholm Waterfront
Testing the Clay Paky lighting rig in blue.
Clay Paky Sharpy Plus and K-20 fixtures as part of the lighting design
White beams against a red background from our Clay Paky Sharpy Plus.
Custom-built wooden scenography for the event
Close-up of the structure of the stage stairs that we produced in our carpentry shop.
Sports-themed stage for the Golden Egg 2023
Since the gala had a sports theme, the stage was covered with white stripes.
Event with the grandstand unfolded in A1 at Stockholm Waterfront
Guests on site for the awards ceremony.
Custom-built stage decor with LED strips for events at Waterfront
Our Edgetron fixtures rigged as squares provide a perfect foreground for the camera.
Prisutdelningen Guldägget 2023 live från Stockholm Waterfront
Crowded in A1 at Stockholm Waterfront.
Awards ceremony on stage in A1 at Stockholm Waterfront
The awards ceremony is in full swing on stage.
Awards ceremony on stage in A1 at Stockholm Waterfront
The right stage stairs were used as a shelf for the golden eggs waiting to be distributed.
EDGE steadi-cam operatör filmar eventet
The camera production also had the help of a Steadi-cam.
EDGE lighting technician Per Evers programs the light with a GrandMA2 lighting board
Our lighting technician Per manages the lighting on a GrandMA2 lighting table.
EDGE technicians handle the technology from the mixing station
The mixing station with our sound engineer (bing) Frej in close-up.
A Watchout media server was used as the control system for the LED walls and projectors.
All screens were controlled by our image technician Robin via a Watchout media server.

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE