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Dustin Summit 2022

During the fall of 2022, Dustin wanted to gather all his employees for a conference and party in Stockholm. Together with the event agency Eventyr, we were commissioned to develop a design and a technical solution for a conference and party with live artists at The Globe / Avicii Arena.

The solution was an oblong stage in the middle of the room under the jumbotron. On one side, it was rigged for a conference with the audience sitting on the floor and up in the arena stands. On the other side, bars and lounge environments were built for the party and artists.

To frame the room, four experience hubs were built, one in each corner of the piste. Here, guests found an arcade corner, silent disco and a 360-degree photo experience. To welcome all guests into the venue, a really large laser tunnel was also set up.
Photos from the event

Our delivery

To this project we delivered:

More Photos

Stage solution for artists in Globen / Avicii Arena
Five different display areas with LED screens and the building's jumbotron were used for the stage.
Laser Tunnel as an entrance to the event
The laser tunnel in the entrance
Stage for conference in Globen / Avicii Arena
The conference side of the stage with three image surfaces lit and the jumbotron
Lighting rig for the stage with Martin Sceptron VDO 10 fixtures
The stage centers and experience hubs were outlined with Martin VDO Sceptron
Stage solution in the middle of the Globen floor
View of the entire globe from the upper stand
Mashub Lab live at a company party
Mashup Lab on stage!
Benjamin Ingrosso live in the Globen / Avicii Arena
Benjamin Ingrosso
Benjamin Ingrosso live in the Globen / Avicii Arena
Benjamin Ingrosso
Experience hub
One of four experience hubs. Here guests could scribble down a message with neon pens which were then illuminated with UV light.
Mashup Lab with laser show in the Globe / Avicii Arena
Mashup Lab with laser from Laserimage

About Edge

EDGE Design & Technology

EDGE Design & Technology is a full-service supplier of design and technology for meetings, events and expos. Each year, we design, project manage and deliver over 300 events and activations, both digital and physical. Since our start, we have created thousands of environments and stages for all types of meetings and events.

Our business concept is to offer advanced technical solutions together with design and scenography services. As a customer, you get one point of contact and we coordinate the entire delivery, from idea to implementation.

Edge was founded in 2012, and today we're one of Sweden's largest production suppliers of design and technology for the events industry. We have 40 fulltime employees and a large network of freelance specialists who we contract to work on relevant projects, when needed.

We are often hired to design and deliver solutions for corporate events, executive meetings, trade fair stands, anniversaries, hybrid events and brand activations at events and festivals.
Learn more about EDGE