Dustin Summit 2022

In autumn 2022, Dustin wanted to bring all its employees together for a conference and party in Stockholm. Together with event agency Eventyr, we were commissioned to develop a design and technical solution for a conference and party with live artists at Avicii Arena.

The solution was an oblong stage in the centre of the floor under the jumbotron. On one side, the setup was rigged for a conference with the audience on the floor and up in the arena stands. On the other side, bars and lounge areas were built for the party and artists.

To frame the space, four experience hubs were built – one in each corner of the floor. Here guests found an arcade corner, a silent disco and a 360-degree photo experience.

Guests were welcomed into the venue by a large laser tunnel at the entrance.

Project photos

Our delivery

For this project we delivered:
  • Sound

    PA system, wireless microphones and audio mixing for a conference with 1,500 people on the floor and up in the stands. On the party side of the stage, a second PA system, monitor mixing and audio technology for the DJs, Mashup Lab and Benjamin Ingrosso. Read more about sound
  • Light

    An ambient lighting rig across the entire floor, front lighting with moving fixtures for both stages, a stage rig with over 100 moving fixtures, Sceptron and blinders. An additional 50 moving fixtures and over 100 m of Sceptron for the experience hubs. Read more about light
  • Video & LED

    Multiple LED wall surfaces in sync with the jumbotron, plus two special LED walls that rotated 180 degrees on stage. Video control and playout, plus camera production with crane and Steadicam. Read more about video & led
  • Decor & Set Design

    A large stage deck and furnishings for the stage, experience hubs and lounge. Read more about decor & set design
  • Print

    Entrance branding and custom-produced printed backdrop banners for the experience hubs. Read more about print
  • Project Management

    Delivery and installation were coordinated by project manager Andreas Bonnevier. Read more about project management

Project photos

Stage setup with five LED surfaces and jumbotron for artists, Dustin Summit Avicii Arena
The stage's five LED surfaces in sync with the venue jumbotron – the party side of the stage at Dustin Summit 2022.
Laser tunnel as entrance to Dustin Summit 2022, Avicii Arena Stockholm
The large laser tunnel at the entrance welcoming guests into Avicii Arena.
Conference side of stage with three active LED surfaces and jumbotron, Dustin Summit Avicii Arena
The conference side of the stage with three active LED surfaces and the jumbotron.
Stage truss and experience hubs outlined with Martin VDO Sceptron, Dustin Summit 2022
The stage truss and experience hubs outlined with Martin VDO Sceptron fixtures.
View from upper stands over Avicii Arena during Dustin Summit 2022
View from the upper stands – the full arena with the stage in the centre, experience hubs in the corners and audience on the floor.
Mashup Lab performing live on stage, Dustin Summit 2022 Avicii Arena
Mashup Lab on stage at Dustin Summit 2022.
Benjamin Ingrosso performing live on stage, Dustin Summit 2022 Avicii Arena
Benjamin Ingrosso on stage at Avicii Arena during Dustin Summit 2022.
Close-up of Benjamin Ingrosso during performance, Dustin Summit 2022 Avicii Arena
Close-up of Benjamin Ingrosso during his performance at Avicii Arena.
Experience hub with UV lighting and neon pens, Dustin Summit 2022 Avicii Arena
One of four experience hubs – guests wrote messages with neon pens, illuminated under UV light.
Mashup Lab with laser show from Laserimage, Dustin Summit 2022 Avicii Arena
Mashup Lab with laser show from Laserimage – the closing act of the evening at Avicii Arena.